

THE PREMIER SALES & BUSINESS MASTERY EVENT FOR AESTHETIC PRACTICES
The 4S SUMMIT empowers aesthetic practice owners & staff to master the BUSINESS aspect of their practice with the proven blueprint for actionable growth
join the top minds in aesthetics for this one-of-a-kind weekend workshop
strategic
scalable
sustainable
successful
BOOST PROFITABILITY | EMPOWER STAFF | MAXIMIZE PATIENT SATISFACTION | SCALE YOUR PRACTICE
APRIL 24-27, 2025
Kimpton Hotel Palomar
Contact us to learn about Group discounts for you and your staff
JULY 10-13, 2025
Sheraton Grand Riverwalk
Early Bird Pricing for the 4S SUMMIT in Chicago ends on May 10, 2025
DECEMBER 4-7, 2025
Hilton Ft. Lauderdale Marina
Early Bird Pricing for the 4S SUMMIT in Fort Lauderdale ends on October 4, 2025

EVENT ITINERARY
2 1/2 DAY WEEKEND WORKSHOP IN LOS ANGELES
The 4S Summit is not just an event; it’s a 2 1/2 day transformative journey for aesthetic professionals eager to elevate their practice to new heights.
FRI APRIL 25, 2025
7:00 AM - 7:30 AM BREAKFAST
7:30 AM - 10:00 AM GENERAL SESSION
START TIME
END TIME
SESSION
PRESENTER(S)
7:30 AM
7:50 AM
Our Story: Behind Our Why
Dr. Renato Saltz, Terri Ross, Izhak Musli
7:50 AM
8:20 AM
Aesthetics by the Numbers
Dr. Renato Saltz, Terri Ross, Izhak Musli
8:20 AM
8:40 AM
An Aesthetic Success Story
Dr. Renato Saltz, Terri Ross, Izhak Musli
8:40 AM
9:10 AM
Leadership & Culture
Terri Ross
9:10 AM
10:00 AM
Importance of Hiring the Right Team
Terri Ross
10:00 AM - 10:30 AM BREAK
10:30 AM - 12:00 PM AESTHETIC SALES TRACK
START TIME
END TIME
SESSION
PRESENTER(S)
10:45 AM
11:00 AM
Transformational Change
Terri Ross
11:00 AM
11:20 AM
Fixed vs. Growth Mindset
Terri Ross
11:20 AM
12:00 PM
What It Means to Sell in Aesthetics
Terri Ross
10:30 AM - 12:00 PM BUSINESS FINANCIAL TRACK
START TIME
END TIME
SESSION
PRESENTER(S)
10:45 AM
12:00 PM
P&L and Financial Reporting
Izhak Musli
12:00 PM - 12:50 PM LUNCH & LEARN
12:50 PM - 1:15 PM BREAK
1:15 PM - 3:15 PM AESTHETIC SALES TRACK
START TIME
END TIME
SESSION
PRESENTER(S)
1:15 PM
2:15 PM
Expert Phone Skills
Terri Ross
2:15 PM
3:15 PM
Lead Management via the Website
Terri Ross
1:15 PM - 3:15 PM BUSINESS FINANCIAL TRACK
START TIME
END TIME
SESSION
PRESENTER(S)
1:15 PM
3:15 PM
Driving Performance: Mastering KPIs & Goals for Business Success
Izhak Musli
3:15 PM - 3:45 PM BREAK
3:45 PM - 5:30 PM GENERAL SESSION
START TIME
END TIME
SESSION
PRESENTER(S)
3:45 PM
4:15 PM
Accelerated Marketing in Aesthetics
Dr. Renato Saltz, Terri Ross, Izhak Musli
4:15 PM
4:30 PM
9 Ways AI will Book you More Appointments & Boost Sales
Podium
4:30 PM
4:45 PM
From Interest to Appointment: Building a Conversion-Focused MedSpa Marketing Engine
Growth99
4:45 PM
5:30 PM
Marketing Panel
Dr. Renato Saltz, Growth99, Podium, Pinpoint Creative, Skinfluence Marketing
SAT APRIL 26, 2026
7:00 AM - 7:30 AM BREAKFAST
7:30 AM - 10:00 AM GENERAL SESSION
START TIME
END TIME
SESSION
PRESENTER(S)
7:30 AM
9:00 AM
Perfecting the Patient Consultations
Terri Ross
9:00 AM
10:00 AM
Importance & Value of Developing Treatment Plans
Terri Ross
10:00 AM - 10:30 AM BREAK
10:30 AM - 12:30 PM AESTHETIC SALES TRACK
START TIME
END TIME
SESSION
PRESENTER(S)
10:30 AM
11:15 AM
Build Your Treatment Plan & Role Play Exercise
Terri Ross
11:15 AM
12:15 PM
Objection Handling & Follow Up
Terri Ross
10:30 AM - 12:30 PM BUSINESS FINANCIAL TRACK
START TIME
END TIME
SESSION
PRESENTER(S)
10:30 AM
12:15 PM
Data-Driven Culture & Compensation
Izhak Musli
12:30 PM - 1:30 PM LUNCH & LEARN
1:15 PM - 1:45 PM BREAK
1:45 PM - 3:30 PM AESTHETIC SALES TRACK
START TIME
END TIME
SESSION
PRESENTER(S)
1:45 PM
3:30 PM
Social Media in your Practice
Terri Ross
1:45 PM - 3:30 PM BUSINESS FINANCIAL TRACK
START TIME
END TIME
SESSION
PRESENTER(S)
1:45 PM
3:30 PM
From Start to Sell – The Practice Acquisition Journey
Exploring the M&A Landscape: Navigating Opportunities & Challenges in a Dynamic Market
Dr. Renato Saltz
3:45 PM - 6:00 PM BREAK
3:45 PM - 5:30 PM GENERAL SESSION
START TIME
END TIME
SESSION
PRESENTER(S)
3:45 PM
4:30 PM
Owner to Owner Panel
Dr. Renato Saltz
4:30 PM
5:00 PM
Harnessing Loyalty, Reviews, & Referrals for Business Growth
Izhak Musli
5:00 PM
5:30 PM
Financial Insights to Strategic Execution
Izhak Musli
5:30 PM - 7:00 PM BREAK
7:00 PM - 9:30 PM DINNER & RECEPTION
SUN APRIL 27, 2025
7:30 AM - 8:00 AM BREAKFAST
7:30 AM - 10:00 AM GENERAL SESSION
8:30 AM - 11:30 AM WORKSHOP #1: MARKETING MASTERY FOR AESTHETIC BUSINESS OWNERS
8:30 AM - 11:30 AM WORKSHOP #2: WEIGHT LOSS REVOLUTION
8:30 AM - 11:30 AM WORKSHOP #3: VIP ROUNDTABLE
11:30 AM - 12:00 PM GENERAL SESSION
EVENT ITINERARY
2 1/2 DAY WEEKEND WORKSHOP IN LOS ANGELES
The 4S Summit is not just an event; it’s a 2 1/2 day transformative journey for aesthetic professionals eager to elevate their practice to new heights.
FRI APRIL 25, 2025
7:00 AM - 7:30 AM BREAKFAST
7:30 AM - 10:00 AM GENERAL SESSION
7:30 AM
Our Story: Behind Our Why
Dr. Renato Saltz, Terri Ross, Izhak Musli
7:50 AM
Aesthetics by the Numbers
Dr. Renato Saltz, Terri Ross, Izhak Musli
8:20 AM
An Aesthetic Success Story
Dr. Renato Saltz, Terri Ross, Izhak Musli
8:40 AM
Leadership & Culture
Terri Ross
9:10 AM
Importance of Hiring the Right Team
Terri Ross
10:00 AM - 10:30 AM BREAK
10:30 AM - 12:00 PM AESTHETIC SALES TRACK
10:45 AM
Transformational Change
Terri Ross
11:00 AM
Fixed vs. Growth Mindset
Terri Ross
11:20 AM
What It Means to Sell in Aesthetics
Terri Ross
10:30 AM - 12:00 PM BUSINESS FINANCIAL TRACK
10:45 AM
P&L and Financial Reporting
Izhak Musli
12:00 PM - 12:50 PM LUNCH & LEARN
12:50 PM - 1:15 PM BREAK
1:15 PM - 3:15 PM AESTHETIC SALES TRACK
1:15 PM
Expert Phone Skills
Terri Ross
2:15 PM
Lead Management via the Website
Terri Ross
1:15 PM - 3:15 PM BUSINESS FINANCIAL TRACK
1:15 PM
Driving Performance: Mastering KPIs & Goals for Business Success
Izhak Musli
3:15 PM - 3:45 PM BREAK
3:45 PM - 5:30 PM GENERAL SESSION
3:45 PM
Accelerated Marketing in Aesthetics
Dr. Renato Saltz, Terri Ross, Izhak Musli
4:15 PM
9 Ways AI will Book you More Appointments & Boost Sales
Podium
4:30 PM
From Interest to Appointment: Building a Conversion-Focused MedSpa Marketing Engine
Growth99
4:45 PM
Marketing Panel
Dr. Renato Saltz, Growth99, Podium, Pinpoint Creative, Skinfluence Marketing
SAT APRIL 26, 2026
7:00 AM - 7:30 AM BREAKFAST
7:30 AM - 10:00 AM GENERAL SESSION
7:30 AM
Perfecting the Patient Consultations
Terri Ross
9:00 AM
Importance & Value of Developing Treatment Plans
Terri Ross
10:00 AM - 10:30 AM BREAK
10:30 AM - 12:30 PM AESTHETIC SALES TRACK
10:30 AM
Build Your Treatment Plan & Role Play Exercise
Terri Ross
11:15 AM
Objection Handling & Follow Up
Terri Ross
10:30 AM - 12:30 PM BUSINESS FINANCIAL TRACK
10:30 AM
Data-Driven Culture & Compensation
Izhak Musli
12:30 PM - 1:30 PM LUNCH & LEARN
1:15 PM - 1:45 PM BREAK
1:45 PM - 3:30 PM AESTHETIC SALES TRACK
1:45 PM
Social Media in your Practice
Terri Ross
1:45 PM - 3:30 PM BUSINESS FINANCIAL TRACK
1:45 PM
From Start to Sell – The Practice Acquisition Journey
Exploring the M&A Landscape: Navigating Opportunities & Challenges in a Dynamic Market
Dr. Renato Saltz
3:45 PM - 6:00 PM BREAK
3:45 PM - 5:30 PM GENERAL SESSION
3:45 PM
Owner to Owner Panel
Dr. Renato Saltz
4:30 PM
Harnessing Loyalty, Reviews, & Referrals for Business Growth
Izhak Musli
5:00 PM
Financial Insights to Strategic Execution
Izhak Musli
5:30 PM - 7:00 PM BREAK
7:00 PM - 9:30 PM DINNER & RECEPTION
SUN APRIL 27, 2025
7:30 AM - 8:00 AM BREAKFAST
7:30 AM - 10:00 AM GENERAL SESSION
8:30 AM - 11:30 AM WORKSHOP #1: MARKETING MASTERY FOR AESTHETIC BUSINESS OWNERS
8:30 AM - 11:30 AM WORKSHOP #2: WEIGHT LOSS REVOLUTION
8:30 AM - 11:30 AM WORKSHOP #3: VIP ROUNDTABLE
11:30 AM - 12:00 PM GENERAL SESSION

4S SUMMIT
Mastering Your Aesthetic Success
Discover the pillars of success in medical aesthetics at the 4S Aesthetic Summit. Unveil Key Strategy, Systems, Sales, and Skills to elevate your aesthetic practice to new heights.
BECOME AN AESTHETIC MEDICAL BUSINESS MASTER!
THE AESTHETIC SUCCESS 4S SUMMIT



You didn’t get to where you are by thinking success would just be handed to you. You put in the hours and used your ongoing learning to build a successful medical aesthetic business. As a take-charge business owner, you can now grow your business by up to 50% this year, by utilizing the Aesthetic Success 4S tools: Strategy, Systems, Sales, and Skills.
These four key components are the foundational pillars of the Aesthetic Success 4S Business Summit, taught by two of the most respected practice growth specialists, Terri Ross and Izhak Musli, and world-renowned Plastic Surgeon, Dr. Renato Saltz. This one-of-a-kind incubator puts you in the room for a 2 1/2 day workshop with other no-nonsense aesthetic industry professionals, (Providers, Owners, Managers, and Teams). You’ll leave with new data-driven tools and exclusive training and resources that enable you to achieve significant revenue growth, as well as boost overall Productivity, Efficiency, and Profitability.
At the 4S Summit, you will hone your ability to sculpt your practice into your personal vision of success. Be prepared to bring your A Game, your laptop, P&L, excel, the top business objections you face, other business KPIs, and your burning business questions you’d like answered. Get ready to roll up your sleeves to work and play hard with some of the biggest names in aesthetics.
YOUR PATH TO THE SUMMIT
THE EXCLUSIVE EVENT FOR MEDICAL AESTHETIC BUSINESS PROFESSIONALS

Get the tools and resources to increase your medical aesthetic business revenue
by 50% in 2025
Lock in your opportunity to achieve exponential growth with Terri Ross, Izhak Musli, and the thought leaders of today’s aesthetics revolution. See the full program for the upcoming 4S Summit, and join an elite and impactful incubator.
WE HAVE WHAT IT TAKES TO HELP YOU REACH THE PINNACLE OF SUCCESS!
Join us for this immersive, hands-on, 2 1/2 day weekend of learning. Early Bird Tickets are now available for all 3 dates in 2025.
BECOME A MEDICAL AESTHETIC BUSINESS MASTER
S1: STRATEGY
Success in the aesthetic space starts with a vision. However, a vision without an executable strategic plan is just a wish. The 4S Summit will help you create your plan, identify hurdles, and develop the framework you will need to create to overcome them. With the help of industry experts and key opinion leaders, you will learn the strategies of the most successful aesthetic businesses, so you can identify opportunities to put your business on the right path.
S2: STRUCTURE
Success is something you build, not something that happens to you. The 4S Summit provides you with a customized blueprint, based on tried-and-true methodologies and proven track records of success, designed to enhance your strengths and fuel the growth of your business. Our experts will help you hone in on what you do better than anyone else, and then teach you various paths to achieve aesthetic success. This is not a one-size-fits-all event.
S3: SYSTEMS
Effort is important to success, but effort without a system to track and measure is inefficient. By putting the right systems in place, you can create a culture that enables each person in your medical aesthetic business to become more efficient and effective. We’ve all heard, “Work smarter, not harder.” –– the right systems can help your team do just that, giving you improved outcomes with each effort.
4S: SKILLS
The 4S Summit is not a “20-minute lecture” at a conference, where you get bogged down in high-level concepts –– with little real-world utility. Our experts excel in delivering curriculum that actually improves your abilities as a leader, manager and business owner. We offer specific, scenario-driven studies that will let you test the concepts you learn at the 4S Summit, evaluate your results, and give you constructive feedback on how to further improve.
Our Main Speakers
Your Aesthetic Success Experts

Terri Ross
Founder & CEO, Terri Ross Consulting
Co-Founder, 4S Summit
Terri Ross is a prominent figure in the business and aesthetic industry, known for her expertise as a practice growth consultant and a highly sought-after international speaker. Her career spans an impressive trajectory, marked by significant achievements and contributions, particularly in the realm of aesthetic consulting, sales training, and business development.

Izhak Musli
CO-FOUNDER, 4S SUMMIT
A true visionary in both the aesthetic and tech spaces, Izhak Musli brings more than 15 years of hands-on expertise in industry leadership and management positions, from Software-as-a-Service (SaaS) to using technology to streamline business operations. Izhak has a knack for breaking down the technical into point-by-point solutions that generate meaningful improvements for practices that follow his guidance.

Renato Saltz, MD, FACS
FOUNDER, ABAM AND THE IMAGE REBORN FOUNDATION
Dr. Renato Saltz, a respected author, lecturer, and board-certified plastic surgeon who owns Spa Vitoria in Salt Lake City and Park City, Utah, is recognized as a pioneer in endoscopic facial surgery. His interest in facial aesthetics, body contouring, and breast surgeries led him to found The American-Brazilian Aesthetic Meeting (ABAM) and The Image Reborn Foundation of Utah. This foundation, now 24 years old, offers free 3-day retreats for breast cancer survivors in Park City.
Client Testimonials
"The 4S Summit is really hands-on and engaging! You are actually a part of it. It's like a workshop where everybody has a hand in it. I have my MBA and definitely didn't learn this stuff in my business school. If you are serious about growing your aesthetic practice, then come here. It's something I definitely would recommend 100%."
ABBY BAKARE
“It's very different because it’s a deep dive into your practice. It tells you where you're doing well, but also where you are not doing well and can improve. With the 4S Summit, Terri Ross and the team give you all the tools you need to succeed!”
ANTHONY ADMIRE, MD
"The 4S Summit is priceless. I wanted to grow my practice exponentially and I didn't have the time to do the research myself. The 4S Summit was a 1:1 interaction. I ended up bringing my office manager and patient coordinator with me, and they are both benefiting tremendously from the 4S Summit!"
JOHN MESA, MD
DON'T JUST TAKE OUR WORD FOR IT
Dr. Johnny Franco - Austin Plastic Surgeon
how can you take care of patients if you can't run your practice more efficiently?
4S Summit is one of the few conferences that I know that actually teaches you how to enhance your overall practice.
Dr. Peter D. Geldner. MD - Board Certified Plastic Surgeon, Founder Of The Geldner Center Chicago
We're not the average practice. We're not the average person. We are those who wish to do excel.
When I was introduced to Terry and Izhak, I was really amazed and intrigued because they took a very blunt but a very comprehensive look at what makes a plastic surgery practice work.
Want to attend with a group?
Get special ticket rates.
Call +1 (424) 666-9517 or book a call with our team at a time that works best for you!
Get focused on your practice growth and join the family of 4S Summit practices truly dominating their markets – you’re just a click away!
SEE YOU AT THE SUMMIT



REGISTER FOR THE AESTHETIC SUCCESS 4S SUMMIT TODAY
So pack your bags, grab your laptop, bring your can-do attitude, and get ready to be inspired throughout this incredible day of no-nonsense learning. You’ll be so enthralled you won’t even notice the picturesque surroundings! Well, not until you venture out for the nightlife.
We can’t wait to see you there!
Official Practice Management Program

