Attention Aesthetic Practice Owners: join Terri Ross, Dr. Renato Saltz and Izhak Musli for 2½ days of hands-on working sessions built specifically for the business of medical aesthetics. You bring your own numbers. You leave knowing exactly what to implement Monday morning.
This isn’t another conference where you take pages of notes and go home wondering what to do next. For 2.5 days, Terri Ross, Dr. Renato Saltz and Izhak Musli will guide you through hands-on working sessions built specifically for the business of medical aesthetics.
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Two educational tracksOwners work on financials, KPIs, profitability and strategy while teams sharpen sales and consultation skills.
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Direct expert coachingGet hands-on guidance applying the strategies to your own numbers, team, and business challenges.
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Live sales training and role-playPractice consultations, objection handling, treatment planning and follow-up in real-world scenarios.
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Your numbers. Your action plan.Leave Sunday knowing exactly where the opportunities are and what to implement Monday morning.
In Their Words
“I wish I had come sooner.”
The most common thing we hear from owners afterwards.
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How can you take care of your patients if you cannot run your practice more efficiently?
Johnny Franco, MDBoard-Certified Plastic Surgeon · Austin, TX
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The 4S Summit is unlike any other conference. It’s opened my eyes to things I never considered before.
Dr. Urmen DesaiDesai Plastic Surgery of Beverly Hills
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Nothing compares to the 4S Summit. I learned about numbers, KPIs, revenue, profitability and more.
Ericka LamourtFounder, Joia Skin
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This is an opportunity to get that mini-MBA in aesthetics.
Dr. Samuel SalcedoThe Plastics Doc · Corona, CA
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The information I have gotten so far has been invaluable. So much, in such a short amount of time.
Lori CarterSt. Johns Aesthetics
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I recommend the 4S Summit to everyone: practice owners, managers, and staff.
Timothy PalekGlo Esthetics
What The Weekend Actually Delivers
What 2.5 days at the 4S Summit can do for your practice.
Through hands-on work sessions, you’ll tackle the business levers that drive revenue, profitability, performance and growth, using your own numbers and real-world practice challenges.
The Revenue Recovery Map
Find the hidden revenue opportunities across pricing, consultations, treatment plans, retail, retention, utilization and operations.
The Pricing Power Gap
Identify where underpricing is eroding your margins, and learn how to price for value and profitability without relying on discounts.
This strategy alone can increase revenue by triple digits practically overnight.
The Consultation Conversion Engine
Convert more consultations, build stronger treatment plans, and overcome objections without discounting.
Helps turn more $2,000 patients into $10,000+ lifetime patients.
The KPI Command Center
Build a scorecard around the metrics that matter most, compare your numbers to industry benchmarks, and use the data to diagnose performance gaps, set targets and prioritize your next move.
The Profitability X-Ray
Break down your own P&L to identify your most and least profitable services, spot where costs are eroding margin, and find the financial changes that can improve profitability fastest.
The Performance Pay Formula
Create compensation and development plans that improve performance, strengthen retention, reduce turnover costs, and align your team with the financial goals of the practice.
Program Itinerary
The blueprint for successful growth in 2026 and beyond.
Two and a half days, built to a rhythm: full-room general sessions to set the strategy, then split
breakout tracks so owners and their teams each work on what actually applies to them.
The Conversion Imperative: Because Leads Without Conversion Are Just Expensive
Thursday, Dec 3 · Registration Opens4:00 – 8:00 PM
Breakfast & Registration7:00 – 8:00 AM
General Session8:00 – 11:30 AM
8:00 AMto 8:20 AM
Why We Built This Sales and Business Conference: The Story Behind 4S and What You’re Going to Leave With
Terri Ross | Izhak Musli
The gap every other conference leaves open, and what you’re leaving with by Sunday.
8:20 AMto 9:00 AM
The Aesthetic Industry in 2026/2027: What’s Shifting, What’s at Stake, and Where the Practices That Are Winning Are Playing Differently and Why
Terri Ross
The rules of aesthetics are changing. What got you here won’t get you there. Terri Ross breaks down what’s reshaping the industry, the costly mistakes holding practices back, and what top-performing practices do differently to drive revenue, profitability, and long-term value.
9:00 AMto 10:30 AM
What It Means to Sell in Aesthetics: The No. 1 Skill Set Every Practice Must Master
Terri Ross
The No. 1 skill set driving conversion, patient outcomes, revenue per hour, average patient spend, retention, LTV, and profit.
Break with Exhibitors10:30 – 11:00 AM
11:00 AMto 11:30 AM
Build the Team That Builds the Business: Recruiting, Compensation, and the Accountability Culture That Separates High-Growth Practices From Ones That Stay Stuck
Terri Ross
Compensation drives behavior. Align recruiting, rewards, and accountability to the behaviors that create performance, culture, patient experience, and profitable growth.
General Session11:30 AM – 12:30 PM
Mastering the Full Conversion Funnel
11:30 AMto 12:00 PM
Social Media and Self Branding
Jared Roher, Aesthetic Conversion
12:00 PMto 12:15 PM
Beyond SEO: How AI Is Reshaping Search Visibility
Adam Daniells, Co-Founder and CEO, Influx Marketing
If your visibility strategy hasn’t changed this year, you’re invisible to half your patients.
12:15 PMto 12:30 PM
Making Your Practice More Marketable Through Patient Safety and Standards: The QUAD A Med-Spa Accreditation
Tom Terranova, QUAD A
Accreditation is the Michelin Star of safety: a visible signal that your practice meets a higher standard, earns trust, and stands apart.
Lunch & Learn12:30 – 1:30 PM
12:50 PMto 1:30 PM
STOP Overpaying Your Taxes and PROTECT Your Wealth!
Ryan Oliver, Private Practice Tax Specialist
The tax and wealth strategies built for high earners, and the ones your CPA probably isn’t bringing up.
Dessert with Exhibitors1:30 – 1:45 PM
Breakout Sessions1:45 – 3:15 PM
Both tracks run at the same time. Split your team.
Sales Track
Terri Ross
From Inquiry to Appointment: The First Call is the First Sale
The first 30 seconds: what makes a caller book or keep shopping
The 13-step call conversion framework
How to score your team’s patient experience
Phone KPIs that expose lost appointments and revenue
Lead Management Via the Website
Evaluate lead quality, cost and true ROI
Response-time standards that protect conversion
Follow-up scripts that move prospects toward booking
Benchmarks that reveal whether marketing or follow-up is failing
Financial Track
Izhak Musli
P&L and Financial Reporting
Revenue: types and recognition principles
COGS: definition and calculation
Gross profit and operating expenses
Non-operating items and net income
Analyzing P&L statements and ratio analysis
Benchmarking
With Elliott Davis, CPA
Break with Exhibitors3:15 – 3:30 PM
General Session3:30 – 5:00 PM
3:30 PMto 4:00 PM
Empty Chairs are a Choice: How Connected AI Closes the Gaps Your Tech Stack Created
Shannon Blake, Director of Partnerships, Podium
Every empty chair this month was a lead your system dropped. Here’s where it happened.
4:00 PMto 4:15 PM
Patient Access and Patient Experience
Robin Ntoh, NexTech
4:15 PMto 5:00 PM
PANEL: Technology in Your Practice
Moderator: Izhak Musli
Panelists: Shannon Blake (Podium), Ben Wober (Illume), Decoda Health, Sophia Dickerson (Phorest), Robin Ntoh (NexTech)
5:00 PM
Open Floor Q&A
Terri Ross | Izhak Musli | Dr. Renato Saltz
EveningFree Night
While you are on the floor: visit exhibitors, get your passport signed and win prizes!
Maximizing Revenue Per Patient: Because Your Next Dollar Is Already in Your Building
Breakfast7:00 – 8:15 AM
General Session7:30 – 10:30 AM
7:30 AMto 8:15 AM
Evolve or Be Left Behind: How the Most Successful Practices Adapt, Innovate, and Lead
Dr. Renato Saltz
The practices pulling ahead this year aren’t working harder. They’re operating differently.
8:15 AMto 10:30 AM
The Treatment Plan Is the Business: How the Practices That Out-Earn, Out-Retain, and Out-Perform Everyone Else Sell Differently
Terri Ross
Phased treatment plans that lift patient spend and retention.
Break with Exhibitors10:30 – 11:00 AM
General Session11:00 – 11:30 AM
11:00 AMto 11:15 AM
Your Patients Are Cheating On You
Liam Masaphor, Founder and CEO of NoFilter Medspa
11:15 AMto 11:30 AM
Beyond the Treatment: Turning the Future of Better Skin Outcomes into More Revenue with Pain-Free Devices
Lee Haimoff, CEO of XOD
Discover how XOD can elevate the patient experience, enhance skin outcomes, and create a high value addition to your treatment plans. Learn how to integrate strategically without adding complexity to the practice.
Breakout Sessions11:30 AM – 12:30 PM
The Financial Intelligence of a High-Performance Practice · Both tracks run at the same time. Split your team.
Sales Track
Fotona: From Start-Up to Stardom, Unlocking ROI
Galderma Growth Drivers: Growing Beyond the Basics
Retail Strategies in Your Practice
Daniel Schacter, CEO of CPP
Financial Track
Izhak Musli
KPIs and Data Processes
The relationship between KPIs and goals in performance management
Types of KPIs: financial, operational, customer, employee, marketing
Setting effective goals aligned with strategy
Developing and selecting KPIs
Monitoring and reporting with tools and techniques
The Financial Intelligence of a High-Performance Practice · Both tracks run at the same time. Split your team.
Sales Track
Terri Ross
From Objection to Commitment: Turn Hesitation Into Confident Yeses and the Fortune in the Follow Up
The 7 objections costing you conversions and the exact questions and psychology that get patients to say yes
The sale doesn’t end when the patient leaves, it begins. Timely follow-up builds trust, overcomes hesitation, recaptures lost opportunities, and turns interest into a patient.
In the Room: Live Treatment Plan Presentations
Role play in real time with Terri: practice the 13 questions, overcoming objections, and how to deliver a treatment plan they say yes to.
Financial Track
What Your Practice Is Worth and Why
Chris Hubble, LuxMed Transition Strategies
Inside the Deal: Lessons Learned from a Real MedSpa Transaction
Lauren Wheeler and Thomas Allen, Practice Transitions Group
Inside the 2027 Aesthetic M&A Market: What Buyers Want and What They Don’t
Bill Walker, Aesthetic Brokers
Break with Exhibitors3:00 – 3:30 PM
General Session3:30 – 5:00 PM
Building a Practice Exit Strategy
3:30 PMto 4:15 PM
PANEL: Know Your Number: How to Build a Practice Worth Acquiring and Plan Your Exit Entirely on Your Own Terms
Moderator: Dr. Renato Saltz
What acquirers look for, and how to command top dollar. Panel: Lauren Wheeler (Practice Transitions Group), Chris Hubble (LuxMed Transition Strategies), Elliott Davis CPA, Aesthetic Brokers, Daniel Schacter (CPP), Greg Rustein (Eskow Law Group), Audrey Neff (Aviva Aesthetics).
4:15 PMto 5:00 PM
PANEL: Owner to Owner
Moderator: Dr. Renato Saltz
Panelists: Jason Pozner, MD; Lisa Lickstein, MSW, MBA; Bertha Baum, MD
5:00 PM
Open Floor Q&A
Izhak Musli | Terri Ross | Dr. Renato Saltz
Evening · A Special Evening Party7:00 – 10:00 PM
Havana Nights
Music, food and cocktails. Dress code: Havana Chic. Gentlemen: linen, guayaberas and Panama hats. Ladies: flowing tropical prints, bold florals and a touch of red. Breezy, bright and ready to dance.
From Learning to Leading
Breakfast7:30 – 8:30 AM
General Session8:00 – 10:30 AM
8:00 AMto 8:30 AM
The Aesthetic Success: What Actually Separates Practices That Scale From Practices That Stay or Fail
Dr. Renato Saltz
The gap between practices scaling past the owner and ones that plateau with them.
8:30 AMto 9:00 AM
Use AI to Automate the Busywork, Not the Relationship
Izhak Musli
Where AI should run your admin, and where it should never touch a patient relationship.
9:00 AMto 9:30 AM
Strategy Into Action: How to Prioritize What Matters, Execute With Focus & Drive Results
Izhak Musli
Strategy is rarely the problem. What changes in the first two weeks after the plan is made.
9:30 AMto 10:30 AM
Strategic Execution: From Plan to Performance
Izhak Musli
The execution habit that turns this weekend’s plan into next quarter’s numbers.
Group Break10:30 – 11:00 AM
Closing General Session11:00 AM – 12:00 PM
11:00 AMto 11:30 AM
The Fortune Is in the Follow Up
Terri Ross
The sale doesn’t end when the patient leaves, it begins. Timely follow-up builds trust, overcomes hesitation, recaptures lost opportunities, and turns interest into a patient.
11:30 AMto 12:00 PM
Your Commitment to the Next 90 Days
Terri Ross | Izhak Musli | Dr. Renato Saltz
What you are going back to Monday committed to changing.
12:00 PM
Final Open Floor Q&A
Izhak Musli | Terri Ross | Dr. Renato Saltz
Built By Operators, Not Theorists
Three founders who actually did it.
This curriculum was not assembled by a conference company that rented some speakers. It was built
by the three people teaching it: a sales leader who launched the products you inject, a strategist who
rebuilds P&Ls, and a board-certified plastic surgeon who has run the practice you are running.
Terri Ross
S3 · Sales & Consultation
Former medical device Sales Director. Helped bring Restylane, Dysport and CoolSculpting
to market in North America. Now one of the most sought-after practice consultants in medical aesthetics.
Izhak Musli
S1 & S2 · Strategy & Systems
Practice growth strategist. Rebuilds the P&L, exposes the procedures you are quietly underpricing, and
lays out the financial architecture for scale. His slide reads “all others must bring data.”
Dr. Renato Saltz, MD, FACS
S4 · Board-Certified Plastic Surgeon
Internationally recognised plastic surgeon and key opinion leader. He co-founded this programme because he
lived the contradiction himself: being an exceptional surgeon and running an exceptional business are two
different skills, and nobody teaches the second one.
The brands that build this industry are in the room with you
The Decision
You already know how to practice aesthetics. Now learn how to build the business.
Gain the Strategy, Systems, Sales and Skills to build a more profitable, scalable aesthetic practice. Miami, December 4–6, 2026. Limited to 120 attendees.
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