Stop Guessing.
Start Growing.
Attention Aesthetic Practice Owners: join Terri Ross, Dr. Renato Saltz and Izhak Musli for 2½ days of hands-on working sessions built specifically for the business of medical aesthetics. You bring your own numbers. You leave knowing exactly what to implement Monday morning.
Can’t make September? Miami runs Dec 4–6. See Miami dates.
Increase revenue & profitability
Empower your team to convert consultations
Understand your financials & KPIs
Boost patient lifetime value & retention
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You will not go home wondering what to do next.
This isn’t another conference where you take pages of notes and go home wondering what to do next. For 2.5 days, Terri Ross, Dr. Renato Saltz and Izhak Musli will guide you through hands-on working sessions built specifically for the business of medical aesthetics.
- ✓Two educational tracksOwners work on financials, KPIs, profitability and strategy while teams sharpen sales and consultation skills.
- ✓Direct expert coachingGet hands-on guidance applying the strategies to your own numbers, team, and business challenges.
- ✓Live sales training and role-playPractice consultations, objection handling, treatment planning and follow-up in real-world scenarios.
- ✓Your numbers. Your action plan.Leave Sunday knowing exactly where the opportunities are and what to implement Monday morning.
“I wish I had come sooner.”
The most common thing we hear from owners afterwards.
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How can you take care of your patients if you cannot run your practice more efficiently?
The 4S Summit is unlike any other conference. It’s opened my eyes to things I never considered before.
0:58
Nothing compares to the 4S Summit. I learned about numbers, KPIs, revenue, profitability and more.
This is an opportunity to get that mini-MBA in aesthetics.
The information I have gotten so far has been invaluable. So much, in such a short amount of time.
1:45
I recommend the 4S Summit to everyone: practice owners, managers, and staff.
What 2.5 days at the 4S Summit can do for your practice.
Through hands-on work sessions, you’ll tackle the business levers that drive revenue, profitability, performance and growth, using your own numbers and real-world practice challenges.
The Revenue Recovery Map
Find the hidden revenue opportunities across pricing, consultations, treatment plans, retail, retention, utilization and operations.
The Pricing Power Gap
Identify where underpricing is eroding your margins, and learn how to price for value and profitability without relying on discounts.
This strategy alone can increase revenue by triple digits practically overnight.The Consultation Conversion Engine
Convert more consultations, build stronger treatment plans, and overcome objections without discounting.
Helps turn more $2,000 patients into $10,000+ lifetime patients.The KPI Command Center
Build a scorecard around the metrics that matter most, compare your numbers to industry benchmarks, and use the data to diagnose performance gaps, set targets and prioritize your next move.
The Profitability X-Ray
Break down your own P&L to identify your most and least profitable services, spot where costs are eroding margin, and find the financial changes that can improve profitability fastest.
The Performance Pay Formula
Create compensation and development plans that improve performance, strengthen retention, reduce turnover costs, and align your team with the financial goals of the practice.
The blueprint for successful growth in 2026 and beyond.
Two and a half days, built to a rhythm: full-room general sessions to set the strategy, then split breakout tracks so owners and their teams each work on what actually applies to them.
Foundations, Mindset & Momentum
- Our Story: Behind Our Why
- State of the Aesthetic Industry
- Fixed vs. Growth Mindset
- From Comfort Zone to Aesthetic Success
- Transformational Change
- Data-Driven Culture & Compensation
- Stop Overpaying Your Taxes & Protect Your Wealth
- What It Means to Sell in Aesthetics
- The AI Advantage: Work Smarter, Convert Faster
- Harnessing Loyalty, Reviews & Referrals
- Beyond SEO: How AI Is Reshaping Search Visibility
- What Your Financing Is Really Costing You
- Redefining Your Brand Through the Practice Journey
Consultation, Sales & Financial Mastery
- Beyond the Single Treatment: Advanced Combination Approaches
- Perfecting the Patient Consultation
- Importance & Value of Developing Treatment Plans
- Expert Phone Skills
- Lead Management via the Website
- AI + Automations in Aesthetics
- P&L & Financial Reporting
- Objection Handling & Follow-Up
- Role Play: Phone Skills & Objection Handling
- KPIs & Data Processes
- There’s No Zillow for Aesthetic Practices
- Panel: Exit Strategies
- Owner-to-Owner Panel: Real Operational Challenges
- Owners Q&A + Closing of the Day
Strategy, Execution & the Future
- Goals & Accountability
- The Fortune Is in the Follow-Up
- Strategic Execution
- AI in Action: Efficiency, Engagement & Earnings
- Final Remarks & Attendee Q&A
- Tech Essentials in Your Practice
Three founders who actually did it.
This curriculum was not assembled by a conference company that rented some speakers. It was built by the three people teaching it: a sales leader who launched the products you inject, a strategist who rebuilds P&Ls, and a board-certified plastic surgeon who has run the practice you are running.
Terri Ross
Former medical device Sales Director. Helped bring Restylane, Dysport and CoolSculpting to market in North America. Now one of the most sought-after practice consultants in medical aesthetics.
Izhak Musli
Practice growth strategist. Rebuilds the P&L, exposes the procedures you are quietly underpricing, and lays out the financial architecture for scale. His slide reads “all others must bring data.”
Dr. Renato Saltz, MD, FACS
Internationally recognised plastic surgeon and key opinion leader. He co-founded this programme because he lived the contradiction himself: being an exceptional surgeon and running an exceptional business are two different skills, and nobody teaches the second one.
You already know how to practice aesthetics. Now learn how to build the business.
Gain the Systems, Structure, Skills and Strategy to build a more profitable, scalable aesthetic practice. Kansas City, September 25–27, 2026. Limited to 120 attendees.
Claim Your SeatQuestions? info@theaestheticsuccess.com · +1 (801) 201-0669
