4S Summit 2026 – Home

Master the business of aesthetics

Stop Guessing.
Start Growing.

Attention Aesthetic Practice Owners: Join industry icons Terri Ross, Dr. Renato Saltz and Izhak Musli for the 4S Summit, a weekend workshop unlike any other conference. No theory, no boring presentations…just 2½ days of hands-on learning from the experts.

Can’t make September? Miami runs Dec 4–6. See Miami dates.

Increase revenue & profitability

Empower your team to convert consultations

Understand your financials & KPIs

Boost patient lifetime value & retention

In Their Words

“I wish I had come sooner.”

The most common thing we hear from owners afterwards.

Johnny Franco, MD 1:02

How can you take care of your patients if you cannot run your practice more efficiently?

Johnny Franco, MDBoard-Certified Plastic Surgeon · Austin, TX
Dr. Urmen Desai

The 4S Summit is unlike any other conference. It’s opened my eyes to things I never considered before.

Dr. Urmen DesaiDesai Plastic Surgery of Beverly Hills
Ericka Lamourt 0:58

Nothing compares to the 4S Summit. I learned about numbers, KPIs, revenue, profitability and more.

Ericka LamourtFounder, Joia Skin
Dr. Samuel Salcedo

This is an opportunity to get that mini-MBA in aesthetics.

Dr. Samuel SalcedoThe Plastics Doc · Corona, CA
Lori Carter

The information I have gotten so far has been invaluable. So much, in such a short amount of time.

Lori CarterSt. Johns Aesthetics
Timothy Palek 1:45

I recommend the 4S Summit to everyone: practice owners, managers, and staff.

Timothy PalekGlo Esthetics
Terri Ross invites you to the 4S Summit 1:14
Your Invitation
Terri Ross invites you to the 4S Summit
Terri Ross
Co-Founder, 4S Summit
The Question Everyone Asks

“Fine. But how does this help MY practice?”

Every other event sends you home with a binder and good intentions. Not this one. You bring your own numbers and spend two and a half days rebuilding your actual practice, live, with the people who have already built theirs. We work through it in four parts, in the order that matters: Strategy, Systems, Sales, and Skills.

Program Itinerary

The blueprint for successful growth in 2026 and beyond.

Two and a half days, built to a rhythm: full-room general sessions to set the strategy, then split breakout tracks so owners and their teams each work on what actually applies to them.

Foundations, Mindset & Momentum

Morning · General Session8:00 AM – 12:00 PM
  • Our Story: Behind Our Why
  • State of the Aesthetic Industry
  • Fixed vs. Growth Mindset
  • From Comfort Zone to Aesthetic Success
  • Transformational Change
  • Data-Driven Culture & Compensation
Lunch & Learn12:00 – 1:00 PM
  • Stop Overpaying Your Taxes & Protect Your Wealth
Afternoon · General Session1:30 – 6:00 PM
  • What It Means to Sell in Aesthetics
  • The AI Advantage: Work Smarter, Convert Faster
  • Harnessing Loyalty, Reviews & Referrals
  • Beyond SEO: How AI Is Reshaping Search Visibility
  • What Your Financing Is Really Costing You
  • Redefining Your Brand Through the Practice Journey

Consultation, Sales & Financial Mastery

Morning · General Session8:30 – 10:30 AM
  • Beyond the Single Treatment: Advanced Combination Approaches
  • Perfecting the Patient Consultation
  • Importance & Value of Developing Treatment Plans
Breakout Tracks · Morning11:00 AM – 12:30 PM
Sales Track
  • Expert Phone Skills
  • Lead Management via the Website
  • AI + Automations in Aesthetics
Financial Track
  • P&L & Financial Reporting
Breakout Tracks · Afternoon1:30 – 3:30 PM
Sales Track
  • Objection Handling & Follow-Up
  • Role Play: Phone Skills & Objection Handling
Financial Track
  • KPIs & Data Processes
  • There’s No Zillow for Aesthetic Practices
  • Panel: Exit Strategies
Afternoon · General Session4:00 – 5:30 PM
  • Owner-to-Owner Panel: Real Operational Challenges
  • Owners Q&A + Closing of the Day
Evening · Celebration7:00 – 9:30 PM
Dinner & Reception
Cocktails, dinner and networking

Strategy, Execution & the Future

Morning · General Session8:30 – 10:00 AM
  • Goals & Accountability
  • The Fortune Is in the Follow-Up
  • Strategic Execution
Closing · General Session10:30 AM – 12:00 PM
  • AI in Action: Efficiency, Engagement & Earnings
  • Final Remarks & Attendee Q&A
  • Tech Essentials in Your Practice
Built By Operators, Not Theorists

Three founders who actually did it.

This curriculum was not assembled by a conference company that rented some speakers. It was built by the three people teaching it: a sales leader who launched the products you inject, a strategist who rebuilds P&Ls, and a board-certified plastic surgeon who has run the practice you are running.

Terri Ross

Terri Ross

S3 · Sales & Consultation

Former medical device Sales Director. Helped bring Restylane, Dysport and CoolSculpting to market in North America. Now one of the most sought-after practice consultants in medical aesthetics.

Izhak Musli

Izhak Musli

S1 & S2 · Strategy & Systems

Practice growth strategist. Rebuilds the P&L, exposes the procedures you are quietly underpricing, and lays out the financial architecture for scale. His slide reads “all others must bring data.”

Dr. Renato Saltz, MD, FACS

Dr. Renato Saltz, MD, FACS

S4 · Board-Certified Plastic Surgeon

Internationally recognised plastic surgeon and key opinion leader. He co-founded this programme because he lived the contradiction himself: being an exceptional surgeon and running an exceptional business are two different skills, and nobody teaches the second one.

The brands that build this industry are in the room with you
Galderma Merz Sofwave SkinBetter Fotona Symplast Nextech Phorest Boulevard GlossGenius Podium Influx Dermapen MyAdvice
The Decision

The owners who attended are already running differently.

They have new consultation systems, restructured pricing, and teams that convert without being pushed. They are your competition, and they have a head start.

Claim Your Seat

Questions? info@theaestheticsuccess.com  ·  +1 (801) 201-0669

$1,597
Early rate · ends soon
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