Why Attend

Why Attend

You were trained to treat patients. Not to run a business.

Every other conference sends you home inspired and stuck. The 4S Summit is a working weekend where owners and their teams rebuild their own practice, live, with the people who have already done it.

Sound Familiar?

Going it alone is the most expensive way to run a practice.

Most owners try to figure this out the hard way, over years, sometimes decades. Here is what it quietly costs you.

01

Unrealized revenue

Money already sitting inside your practice that you never capture, month after month.

02

Hiring the wrong team

Seats filled fast and wrong, then months lost to turnover and retraining.

03

Pricing too low

Undercharging for your expertise and leaving margin on the table with every treatment.

04

Compensating wrong

Pay plans that reward the wrong behavior and quietly drain your profitability.

05

The wrong vendors

Partners and suppliers who cost more than they return, year after year.

There’s got to be a better way.

There is. It takes one weekend.

Secure Your Spot for the Next 4S
What Makes It Different

Not a lecture.
A working session.

You bring your own numbers and leave with a plan you can run on Monday. Here is what the weekend actually delivers.

01

You work on your own practice

Your real P&L, your real KPIs, your real consult. Not a hypothetical case study you cannot use.

02

Benchmarked against national data

You leave knowing where your practice actually sits, not where you assume it does.

03

Two breakout tracks

Owners work financials, KPIs and strategy. Your team works sales skills, consultations and conversion.

04

Taught by operators, not theorists

A sales leader, a strategist and a board-certified plastic surgeon who have all run the practice you are running.

05

A capped, working room

Limited seats by design, so every attendee gets real interaction and nobody hides in the back.

06

One clinic day out, not three

A Friday-to-Sunday weekend. Fly in Thursday or Friday, home Sunday, back in your schedule Monday.

Who It’s For · Owners & Their Teams

Know your role. Then master it.

The 4S Summit boasts two separate learning tracks tailored to the skillsets of your team: owners break out into financials, KPIs and strategy, while your team breaks out into sales skills, consultations and conversion. Nobody sits through a session built for someone else.

In Their Words

“I wish I had come sooner.”

Johnny Franco, MD 1:02

How can you take care of your patients if you cannot run your practice more efficiently?

Johnny Franco, MDBoard-Certified Plastic Surgeon · Austin, TX
Ericka Lamourt 0:58

Nothing compares to the 4S Summit. I learned about numbers, KPIs, revenue, profitability and more.

Ericka LamourtFounder, Joia Skin
Katherine Cullinane 1:50

It’s a great open floor where fellow colleagues can share their thoughts and opinions and get GREAT feedback, so I’m going back to the practice with EVEN MORE than I expected.

Katherine CullinanePalm Beach Facial Plastic Surgery
Marisa Faircloth 3:50

I’ve been in the aesthetic industry for over 40 years… No matter HOW MANY times I hear Terri speak, I always learn something new.

Marisa FairclothRestoration MedSpa
R.G. Kahoe 3:18

Terri and her team. They’ve seen it, they’ve heard it, and the best part is, they know how to solve it… This is the only summit that EXISTS for people like me.

R.G. KahoeDr. John Laura
Manny Rodriguez 2:36

Having the ability to understand how to get the most out of the first interaction with the patient is what I find MOST VALUABLE!

Manny RodriguezAllura MD Aesthetics
Two Rooms Left In 2026

Your practice will not fix itself.

Kansas City in September. Miami in December. Bring your team and rebuild the business over one weekend.

Claim Your Seat