Stop Guessing.
Start Growing.
Attention Aesthetic Practice Owners: Join industry icons Terri Ross, Dr. Renato Saltz and Izhak Musli for the 4S Summit, a weekend workshop unlike any other conference. No theory, no boring presentations…just 2½ days of hands-on learning from the experts.
Increase revenue & profitability
Empower your team to convert consultations
Understand your financials & KPIs
Boost patient lifetime value & retention
The best clinician in the room is running the least efficient business in it.
Medical school made you exceptional at the work. It never taught you to price a consult, read a P&L, or turn a fully booked calendar into actual profit. So you work harder every year and wonder where the money went.
Keep figuring it out alone
- Guess what might work, and pay for the trial and error out of your own margin.
- Search the internet for answers the top 1% deliberately gatekeep.
- Stay exactly as busy as you are now, and hope next year is different.
- Watch the practice down the street pull ahead, and never find out why.
One weekend at the 4S Summit
- Skip the guesswork. Get direct advice specific to your practice and your numbers.
- Get the exact frameworks the top players use, from the people who built them.
- Leave with a written plan, not a notebook of inspiration.
- Over 600 owners have already run the blueprint and gone home with a plan.
Doing nothing will cost you.
Standing still feels like the safe decision because it costs nothing today. It doesn’t. It costs you the widening space between the practice you have and the one you could be running by this time next year.
Strategy
Where your practice is actually going, and the plan you have never written down.
- Your 12-month growth plan, on paper
- The hurdles that are actually blocking you
- What the top 1% do that you don’t
Systems
The repeatable processes that run the practice when you are not standing in the middle of it.
- Front desk, consult, follow-up, reporting
- Stop depending on who is working that day
- Build it once, it runs without you
Sales
Your consult, your pricing, your conversion rate. Rebuilt into a system your team can run.
- The questions that reach real motivation
- Pricing and treatment plans that convert
- Revenue per hour, not just bookings
Skills
You practise it live, get it wrong in a safe room, and get told exactly how to fix it.
- Role-play with real scenarios
- Live feedback from the faculty
- Leave able to do it, not just describe it
“I wish I had come sooner.”
The most common thing we hear from owners afterwards.
1:02
How can you take care of your patients if you cannot run your practice more efficiently?
The 4S Summit is unlike any other conference. It’s opened my eyes to things I never considered before.
0:58
Nothing compares to the 4S Summit. I learned about numbers, KPIs, revenue, profitability and more.
This is an opportunity to get that mini-MBA in aesthetics.
The information I have gotten so far has been invaluable. So much, in such a short amount of time.
1:45
I recommend the 4S Summit to everyone: practice owners, managers, and staff.
Know your role. Then master it.
The 4S Summit boasts two separate learning tracks tailored to the skillsets of your team: owners break out into financials, KPIs and strategy, while your team breaks out into sales skills, consultations and conversion. Nobody sits through a session built for someone else.
This is not a one-size-fits-all event.
Our experts help you hone in on what you do better than anyone else, and then teach you the paths to get there. You are measured against national benchmarks, so you leave knowing where your practice actually sits, not where you assume it does.
1:14
“Fine. But how does this help MY practice?”
Every other event sends you home with a binder and good intentions. Not this one. You bring your own numbers and spend two and a half days rebuilding your actual practice, live, with the people who have already built theirs. We work through it in four parts, in the order that matters: Strategy, Systems, Sales, and Skills.
Not another notebook. An actionable blueprint.
Inspiration wears off on the flight home. Documents do not. You leave with the game plan, filled in with your own numbers.
Your P&L, rebuilt
The financial framework applied to your own practice, with the lines you have never looked at surfaced and explained.
Your KPI set
The metrics that actually predict growth, benchmarked against national data, so you know where you sit rather than where you assume you sit.
Your consult script
The question sequence that reaches real motivation, rehearsed live and corrected on the spot.
Your pricing model
Treatment-by-treatment ROI. Which procedures make you money and which ones you are quietly subsidising.
Your 12-month plan
Written, dated, and owned by a specific person on your team. Not a to-do list.
The room itself
Direct access to the faculty and to 100+ owners solving the same problems, for the whole weekend.
The blueprint for successful growth in 2026 and beyond.
Two and a half days, built to a rhythm: full-room general sessions to set the strategy, then split breakout tracks so owners and their teams each work on what actually applies to them.
The Conversion Imperative: Because Leads Without Conversion Are Just Expensive
Mastering the Full Conversion Funnel
Both tracks run at the same time. Split your team.
- The first 30 seconds: what makes a caller book or keep shopping
- The 13-step call conversion framework
- How to score your team’s patient experience
- Phone KPIs that expose lost appointments and revenue
- Evaluate lead quality, cost and true ROI
- Response-time standards that protect conversion
- Follow-up scripts that move prospects toward booking
- Benchmarks that reveal whether marketing or follow-up is failing
- Revenue: types and recognition principles
- COGS: definition and calculation
- Gross profit and operating expenses
- Non-operating items and net income
- Analyzing P&L statements and ratio analysis
- Benchmarking
Maximizing Revenue Per Patient: Because Your Next Dollar Is Already in Your Building
The Financial Intelligence of a High-Performance Practice · Both tracks run at the same time. Split your team.
- The relationship between KPIs and goals in performance management
- Types of KPIs: financial, operational, customer, employee, marketing
- Setting effective goals aligned with strategy
- Developing and selecting KPIs
- Monitoring and reporting with tools and techniques
- Overcoming challenges: pitfalls, quality, accuracy
- Hands-on exercise in customizing your goals
The Financial Intelligence of a High-Performance Practice · Both tracks run at the same time. Split your team.
- The 7 objections costing you conversions and the exact questions and psychology that get patients to say yes
- The sale doesn’t end when the patient leaves, it begins. Timely follow-up builds trust, overcomes hesitation, recaptures lost opportunities, and turns interest into a patient.
Building a Practice Exit Strategy
From Learning to Leading
Three founders who actually did it.
This curriculum was not assembled by a conference company that rented some speakers. It was built by the three people teaching it: a sales leader who launched the products you inject, a strategist who rebuilds P&Ls, and a board-certified plastic surgeon who has run the practice you are running.
Terri Ross
Former medical device Sales Director. Helped bring Restylane, Dysport and CoolSculpting to market in North America. Now one of the most sought-after practice consultants in medical aesthetics.
Izhak Musli
Practice growth strategist. Rebuilds the P&L, exposes the procedures you are quietly underpricing, and lays out the financial architecture for scale. His slide reads “all others must bring data.”
Dr. Renato Saltz, MD, FACS
Internationally recognised plastic surgeon and key opinion leader. He co-founded this programme because he lived the contradiction himself: being an exceptional surgeon and running an exceptional business are two different skills, and nobody teaches the second one.
Put a number on it.
You are already spending money on doing nothing. You just have never seen the invoice.
You are already spending money on doing nothing. You just have never seen the invoice.
Illustrative only, based on the 50–150% top-line growth range our alumni work toward in 12 months. It is not a promise, and we will not pretend it is. Move the number and see the shape of the decision.
That is what standing still is quietly charging you, against a $1,797 seat. Your call.
Miami. December.
The next 4S Summit. One weekend, Friday to Sunday, December 4 to 6, then it is gone. The room caps at 120 and it fills.
The Seat
- Full weekend intensive, Friday to Sunday
- All four disciplines
- Workbooks, templates, the P&L framework
- Meals during program hours
Secure checkout by Stripe. Apple Pay & Google Pay accepted.
Owner & Operator
- Everything in The Seat, twice
- Bring the person who runs the day to day
- Nothing gets lost in translation on the flight home
- Assign the second name later
The owner who comes alone implements alone.
Practice Super Pack
- Everything in The Seat, four times
- Your full leadership team in one room
- The whole practice changes, not one person
- Assign all four names later
Need 5+ seats or an invoice? Email us.
Can’t make it? Send someone who can.
Life happens. If something comes up, hand your seat to a colleague at no charge up to 14 days before the event. Email us the new attendee’s details and we reissue the credentials. No fee, no argument.
The Sunny Miami, Curio by Hilton
The questions owners actually ask.
My practice is different. Will this actually apply to me?
Yes, and that is the point. This is not a one-size-fits-all event. You bring your own numbers and work on your own practice for two and a half days. Our faculty help you identify what you already do better than anyone else, then build the plan around that. You are benchmarked against national data, so you leave knowing where your practice actually sits rather than where you assume it does. Solo injectors, med spas, plastic surgery practices, multi-location groups and brand-new owners have all run this blueprint.
I cannot afford three days out of the practice.
Nor should you have to. The 4S Summit runs Friday to Sunday. That is one clinic day, not three. Fly in Thursday evening or Friday morning, home Sunday night, and be back in your operating schedule on Monday. We built it on a weekend precisely because the downtime, not the ticket, is what this really costs a working owner.
Is my seat transferable?
Yes. You can transfer your registration to a colleague at no charge up to 14 days before the event. Email us the new attendee’s details and we reissue the credentials.
Is there a virtual option or a recording?
No. Two and a half days, in the room, or not at all. The value is in the working sessions and the people beside you, and neither survives a livestream.
Do I have to name everyone when I buy multiple seats?
No. Buy the seats now, assign names later. We send a link to add attendee details once your registration is confirmed. Do not let a scheduling conversation cost you a seat.
Who is allowed in the room?
Aesthetic practice owners, physicians, and the managers who run the business, and nobody else. All content and training materials are proprietary. We vet every registration. If you are an industry member who sells services to aesthetic practices, contact us for prior approval first, otherwise your registration will be declined and your payment returned. That policy exists so the person sitting next to you is a peer, not a vendor working the room.
Is there early bird pricing?
Early bird pricing for Miami has ended. Seats are $1,797. Team pricing (two or four seats) is the cheapest way into the room.
Can you invoice my practice?
For teams of five or more, or where your practice requires an invoice or PO, contact us directly and we will arrange it.
Not ready to commit today?
Get the full Miami agenda and the hotel room-block details sent to your inbox. No calls, no pressure. If it is not right for your practice, you will know in two minutes.
The owners who attended are already running differently.
They have new consultation systems, restructured pricing, and teams that convert without being pushed. They are your competition, and they have a head start.
Claim Your SeatQuestions? info@theaestheticsuccess.com · +1 (801) 201-0669