Terri Ross
Terri Ross
Founder & CEO, Terri Ross Consulting
Co-Founder, 4S Summit
Terri Ross is a prominent figure in the business and aesthetic industry, known for her expertise as a practice growth consultant and a highly sought-after international speaker. Her career spans an impressive trajectory, marked by significant achievements and contributions, particularly in the realm of aesthetic consulting, sales training, and business development.
Terri Ross's career trajectory showcases her evolution as a business and aesthetic industry leader. Initially forging her path in the medical device sector as a Sales Director, she was pivotal in introducing and establishing major brands like Restylane, Dysport and CoolSculpting® in North American markets. This early phase of her career, characterized by strategic brand launches and robust sales achievements, laid the groundwork for her transition into the niche of aesthetic consulting. In this arena, Terri's blend of industry knowledge and business savvy has solidified her status as a key influencer and thought leader.
Aesthetic Consulting and Speaking Engagements
As an aesthetic practice consultant, Terri Ross has made a substantial impact on the industry. In addition to leading sales teams ranking in the Top 10% of sales for Fortune 500 medical device companies, she was also the managing partner of a medical spa in Beverly Hills scaling the business to $4M in 5 years which was acquired by SkinSpirit. Her expertise extends to working with hundreds of practices across the country helping them to launch, grow, and scale upwards of $2.5M in one year. Additionally, she has provided invaluable training to thousands of aesthetic practices, helping them master the art of sales, understand their financials and KPIs, and streamline operations to enhance profitability and operational efficiency.
Impact and Recognition
Terri Ross's contributions to the aesthetic industry have not gone unnoticed. She is acknowledged for her expertise in scaling aesthetic practices to multi-million dollar revenues and her skill in managing and leading sales teams at Fortune 500 medical device companies. She was featured on the cover of Top Doctor magazine, she publishes in over 5 aesthetic magazines, she was appointed to the business advisory board for Get Hair MD, she is a sought-after speaker at over 20 aesthetic conferences internationally, and is the host of In Touch With Terri Podcast delivering valuable content and education in the aesthetic industry.
Professional Career Highlights:
- Founder and CEO of Terri Ross Consulting: Terri established her consulting firm, leveraging her extensive experience to provide strategic guidance to aesthetic practices. Her firm focuses on driving substantial growth for clients in competitive markets.
- Former Founder and Co-CEO of APX Platform: Demonstrating her entrepreneurial flair, Terri co-founded APX Platform, a pioneering practice performance system solution for the aesthetic industry. This platform addresses the critical need for training and enhancing employee productivity and practice profitability.
- Leading Sales Roles in Medical Device Companies: Terri's professional journey includes significant roles in leading medical device companies. She has been a Regional Sales Director at EMD Serono, Medicis, and Zeltiq, where she was instrumental in launching brands such as Dysport and CoolSculpting in the U.S. and Canada. Her sales leadership at these companies ranked her and her team in the top 10%.
- Broad Industry Experience: Her experience spans across various therapeutic specialties, including plastic surgery, dermatology, medical aesthetics, oncology, endocrinology, and cardiology. This diverse background gives her a global perspective in medicine and deep insights into the business structures necessary for practice success.
- Awards and Recognition: Terri has received multiple awards and is recognized as a leader in the aesthetics field, reflecting her achievements and influence in the industry.
- Educational Contributions: As a partner with the American Medical Spa Association (AmSpa) and a speaker at top aesthetic societies worldwide, Terri shares her knowledge extensively. She also hosts the podcast “In Touch with Terri: Trade Secrets for Medical Aesthetics” and is a published author in Peter Neligans Volume 6 Edition Managing non-surgical aesthetic services and medical spa, and in over 5 industry publications.
- Consultancy Roles at Renowned Practices:
She has been a Practice Management Consultant with high-profile clients like Dr. Paul Nassif of "Botched" Dr. Garth Fisher in Beverly Hills “Extreme Makeover, and industry KOLs such as Dr. Renato Saltz, Barry DiBernardo, Johnny Franco, Bob Basu, and so many more.
