THE 4S SUMMIT IN CHICAGO BEGINS IN:
CHICAGO ITINERARY
2 1/2 DAY WEEKEND WORKSHOP IN CHICAGO JULY 11-13, 2025
The 4S Summit is not just an event; it’s a 2 1/2 day transformative journey for aesthetic professionals eager to elevate their practice to new heights.
FRI JULY 11, 2025
7:00 AM - 8:00 AM BREAKFAST
8:00 AM - 10:00 AM GENERAL SESSION
START TIME
END TIME
SESSION
PRESENTER(S)
8:00 AM
8:30 AM
Our Story: Behind Our Why
Dr. Renato Saltz, Terri Ross, Izhak Musli
8:30 AM
9:00 AM
State of the Aesthetic Industry
Dr. Renato Saltz, Terri Ross, Izhak Musli
9:00 AM
9:30 AM
Leadership & Culture
Terri Ross
9:30 AM
10:15 AM
Importance of Hiring the Right Team
Terri Ross
10:30 AM - 12:00 PM AESTHETIC SALES TRACK
START TIME
END TIME
SESSION
PRESENTER(S)
10:30 AM
11:00 AM
Transformational Change
Terri Ross
11:00 AM
11:20 AM
Fixed vs. Growth Mindset
Terri Ross
11:20 AM
12:00 PM
What It Means to Sell in Aesthetics
Terri Ross
10:30 AM - 12:00 PM BUSINESS FINANCIAL TRACK
START TIME
END TIME
SESSION
PRESENTER(S)
10:30 AM
12:00 PM
P&L and Financial Reporting
Izhak Musli
1:15 PM - 3:15 PM AESTHETIC SALES TRACK
START TIME
END TIME
SESSION
PRESENTER(S)
1:15 PM
2:15 PM
Expert Phone Skills
Terri Ross
2:15 PM
3:15 PM
Lead Management via the Website
Terri Ross
1:15 PM - 3:15 PM BUSINESS FINANCIAL TRACK
START TIME
END TIME
SESSION
PRESENTER(S)
1:15 PM
3:15 PM
Driving Performance: Mastering KPIs & Goals for Business Success
Izhak Musli
3:45 PM - 5:30 PM GENERAL SESSION
START TIME
END TIME
SESSION
PRESENTER(S)
4:00 PM
4:15 PM
AI-Powered Profits: Turn Leads into Loyal Patients – Fater!
Podium
4:15 PM
4:30 PM
Grow Fast, Scale Smart: A Blueprint for Weight Loss Program Success
4:30 PM
5:30 PM
Marketing Panel
Moderated by Terri Ross
SAT JULY 12, 2026
7:30 AM - 10:00 AM GENERAL SESSION
START TIME
END TIME
SESSION
PRESENTER(S)
7:30 AM
8:00 AM
It’s Not Just Surgery, It’s a Strategy: Why Every Surgeon Needs a Treatment Plan
Dr. Renato Saltz
8:00 AM
8:45 AM
Perfecting the Patient Consultations
Terri Ross
8:45 AM
9:30 AM
The Importance & Value of Developing Treatment Plans
Terri Ross
9:30 AM
9:45 AM
Unlocking Higher ROI Through Fotona Laser Innovation
Fotona
9:45 AM
10:00 AM
Beyond Skincare: Discover the Difference of SkinBetter Science
SkinBetter
10:30 AM - 12:00 PM AESTHETIC SALES TRACK
START TIME
END TIME
SESSION
PRESENTER(S)
10:30 AM
10:50 AM
Social Media in Your Practice
Skinfluence Marketing
10:50 AM
12:00 PM
Objection Handling & Follow Up
Terri Ross
10:30 AM - 12:00 PM BUSINESS FINANCIAL TRACK
START TIME
END TIME
SESSION
PRESENTER(S)
10:30 AM
11:15 AM
Data-Driven Culture & Compensation
Izhak Musli
11:15 AM
12:00 PM
Financial Insights & Strategic Execution
Izhak Musli
12:30 PM - 1:30 PM LUNCH & LEARN
2:00 PM - 3:30 PM AESTHETIC SALES TRACK
START TIME
END TIME
SESSION
PRESENTER(S)
2:00 PM
3:30 PM
Role Play! Phone Skills & Objection Handling
Terri Ross
2:00 PM - 3:30 PM BUSINESS FINANCIAL TRACK
START TIME
END TIME
SESSION
PRESENTER(S)
2:00 PM
2:30 PM
Financial Fundamentals & Vision & Strategic Planning
Dr. Renato Saltz
2:30 PM
3:00 PM
The Role of M&A in MedSpa Evolution
SkyTale Group
3:00 PM
3:30 PM
Panel: Exit Strategices for Practices
Dr. Renato Saltz
4:00 PM - 5:30 PM GENERAL SESSION
START TIME
END TIME
SESSION
PRESENTER(S)
4:00 PM
5:00 PM
Harnessing Loyalty, Reviews, & Referrals for Business Growth
Izhak Musli
5:00 PM
5:30 PM
Owner to Owner Panel
Dr. Renato Saltz
5:00 PM
5:30 PM
Financial Insights to Strategic Execution
Izhak Musli
7:00 PM - 9:30 PM DINNER & RECEPTION
SUN JULY 13, 2025
7:30 AM - 8:00 AM BREAKFAST
8:00 AM - 8:30 AM GENERAL SESSION
8:30 AM - 12:00 PM GENERAL SESSION
Why Attend the 4S Summit in Chicago
Sculpting Business Mastery in Aesthetics
The 4S Summit stands at the forefront of the aesthetics industry, offering an unparalleled opportunity to delve into the core pillars of business success: Strategy, Systems, Sales, and Skills.
This summit is not just an event; it’s a 2 1/2 day transformative journey for aesthetic professionals eager to elevate their practice to new heights.
LEARN THE BLUEPRINT TO INCREASE REVENUE BY 50%
Want to attend with a group?
Get special ticket rates.
Call (801) 201-0669 or book a call with our team at a time that works best for you!
Discover the pillars of success in medical aesthetics at the 4S Aesthetic Summit. Unveil Key Strategy, Systems, Sales, and Skills to elevate your aesthetic practice to new heights.
4S Summit is one of the few conferences that I know that actually teaches you how to enhance your overall practice.
When I was introduced to Terry and Izhak, I was really amazed and intrigued because they took a very blunt but a very comprehensive look at what makes a plastic surgery practice work.
Important information
WHAT TO BRING
- Laptop – Owner/ Manager Track
- Financial statements- Balance Sheets & P&L – Owner/ Manager Track to Business Financial Track
- Practice’s Value Proposition Statement – Aesthetic Sales Track
Important information
DRESS CODE/SUGGESTED ATTIRE
Business Casual
PHOTOGRAPHY/VIDEOGRAPHY
Please do not record any of the sessions. If you are recording, you may be asked by our staff to stop recording.
REFUND POLICY
Registration is non-refundable after June 1st 2025. If you would like to make modifications to your attendees you can do so up to June 1st 2025. After this time no modifications will be accepted, and no name changes to registration will be accepted onsite. Attendees are not able to make changes onsite to their track preference.
SHERATON GRAND CHICAGO RIVERWALK HOTEL
Sheraton Grand Chicago Riverwalk
301 E North Water St, Chicago, IL 60611
CLOSEST AIRPORTS
- Chicago Midway Airport (MDW) – 9.5 miles
- Chicago O'Hare International Airport (ORD) – 15 miles
ACCOMMODATIONS/LODGING
The hotel room block is no longer available. Please click the button below to contact us directly for assistance with your lodging needs.
the Official Practice Management Program
