REGISTER NOW
EVENT ITINERARY
2 1/2 DAY WEEKEND WORKSHOP IN LOS ANGELES
The 4S Summit is not just an event; it’s a 2 1/2 day transformative journey for aesthetic professionals eager to elevate their practice to new heights.
FRI APRIL 25, 2025
7:00 AM - 7:30 AM BREAKFAST
7:30 AM - 10:00 AM GENERAL SESSION
START TIME
END TIME
SESSION
PRESENTER(S)
7:30 AM
7:50 AM
Our Story: Behind Our Why
Dr. Renato Saltz, Terri Ross, Izhak Musli
7:50 AM
8:20 AM
Aesthetics by the Numbers
Dr. Renato Saltz, Terri Ross, Izhak Musli
8:20 AM
8:40 AM
An Aesthetic Success Story
Dr. Renato Saltz, Terri Ross, Izhak Musli
8:40 AM
9:10 AM
Leadership & Culture
Terri Ross
9:10 AM
10:00 AM
Importance of Hiring the Right Team
Terri Ross
10:00 AM - 10:30 AM BREAK
10:30 AM - 12:00 PM AESTHETIC SALES TRACK
START TIME
END TIME
SESSION
PRESENTER(S)
10:45 AM
11:00 AM
Transformational Change
Terri Ross
11:00 AM
11:20 AM
Fixed vs. Growth Mindset
Terri Ross
11:20 AM
12:00 PM
What It Means to Sell in Aesthetics
Terri Ross
10:30 AM - 12:00 PM BUSINESS FINANCIAL TRACK
START TIME
END TIME
SESSION
PRESENTER(S)
10:45 AM
12:00 PM
P&L and Financial Reporting
Izhak Musli
12:00 PM - 12:50 PM LUNCH & LEARN
12:50 PM - 1:15 PM BREAK
1:15 PM - 3:15 PM AESTHETIC SALES TRACK
START TIME
END TIME
SESSION
PRESENTER(S)
1:15 PM
2:15 PM
Expert Phone Skills
Terri Ross
2:15 PM
3:15 PM
Lead Management via the Website
Terri Ross
1:15 PM - 3:15 PM BUSINESS FINANCIAL TRACK
START TIME
END TIME
SESSION
PRESENTER(S)
1:15 PM
3:15 PM
Driving Performance: Mastering KPIs & Goals for Business Success
Izhak Musli
3:15 PM - 3:45 PM BREAK
3:45 PM - 5:30 PM GENERAL SESSION
START TIME
END TIME
SESSION
PRESENTER(S)
3:45 PM
4:15 PM
Accelerated Marketing in Aesthetics
Dr. Renato Saltz, Terri Ross, Izhak Musli
4:15 PM
4:30 PM
9 Ways AI will Book you More Appointments & Boost Sales
Podium
4:30 PM
4:45 PM
From Interest to Appointment: Building a Conversion-Focused MedSpa Marketing Engine
Growth99
4:45 PM
5:30 PM
Marketing Panel
Dr. Renato Saltz, Growth99, Podium, Pinpoint Creative, Skinfluence Marketing
SAT APRIL 26, 2026
7:00 AM - 7:30 AM BREAKFAST
7:30 AM - 10:00 AM GENERAL SESSION
START TIME
END TIME
SESSION
PRESENTER(S)
7:30 AM
9:00 AM
Perfecting the Patient Consultations
Terri Ross
9:00 AM
10:00 AM
Importance & Value of Developing Treatment Plans
Terri Ross
10:00 AM - 10:30 AM BREAK
10:30 AM - 12:30 PM AESTHETIC SALES TRACK
START TIME
END TIME
SESSION
PRESENTER(S)
10:30 AM
11:15 AM
Build Your Treatment Plan & Role Play Exercise
Terri Ross
11:15 AM
12:15 PM
Objection Handling & Follow Up
Terri Ross
10:30 AM - 12:30 PM BUSINESS FINANCIAL TRACK
START TIME
END TIME
SESSION
PRESENTER(S)
10:30 AM
12:15 PM
Data-Driven Culture & Compensation
Izhak Musli
12:30 PM - 1:30 PM LUNCH & LEARN
1:15 PM - 1:45 PM BREAK
1:45 PM - 3:30 PM AESTHETIC SALES TRACK
START TIME
END TIME
SESSION
PRESENTER(S)
1:45 PM
3:30 PM
Social Media in your Practice
Terri Ross
1:45 PM - 3:30 PM BUSINESS FINANCIAL TRACK
START TIME
END TIME
SESSION
PRESENTER(S)
1:45 PM
3:30 PM
From Start to Sell – The Practice Acquisition Journey
Exploring the M&A Landscape: Navigating Opportunities & Challenges in a Dynamic Market
Dr. Renato Saltz
3:45 PM - 6:00 PM BREAK
3:45 PM - 5:30 PM GENERAL SESSION
START TIME
END TIME
SESSION
PRESENTER(S)
3:45 PM
4:30 PM
Owner to Owner Panel
Dr. Renato Saltz
4:30 PM
5:00 PM
Harnessing Loyalty, Reviews, & Referrals for Business Growth
Izhak Musli
5:00 PM
5:30 PM
Financial Insights to Strategic Execution
Izhak Musli
5:30 PM - 7:00 PM BREAK
7:00 PM - 9:30 PM DINNER & RECEPTION
SUN APRIL 27, 2025
7:30 AM - 8:00 AM BREAKFAST
7:30 AM - 10:00 AM GENERAL SESSION
8:30 AM - 11:30 AM WORKSHOP #1: MARKETING MASTERY FOR AESTHETIC BUSINESS OWNERS
8:30 AM - 11:30 AM WORKSHOP #2: WEIGHT LOSS REVOLUTION
8:30 AM - 11:30 AM WORKSHOP #3: VIP ROUNDTABLE
11:30 AM - 12:00 PM GENERAL SESSION
EVENT ITINERARY
2 1/2 DAY WEEKEND WORKSHOP IN LOS ANGELES
The 4S Summit is not just an event; it’s a 2 1/2 day transformative journey for aesthetic professionals eager to elevate their practice to new heights.
FRI APRIL 25, 2025
7:00 AM - 7:30 AM BREAKFAST
7:30 AM - 10:00 AM GENERAL SESSION
7:30 AM
Our Story: Behind Our Why
Dr. Renato Saltz, Terri Ross, Izhak Musli
7:50 AM
Aesthetics by the Numbers
Dr. Renato Saltz, Terri Ross, Izhak Musli
8:20 AM
An Aesthetic Success Story
Dr. Renato Saltz, Terri Ross, Izhak Musli
8:40 AM
Leadership & Culture
Terri Ross
9:10 AM
Importance of Hiring the Right Team
Terri Ross
10:00 AM - 10:30 AM BREAK
10:30 AM - 12:00 PM AESTHETIC SALES TRACK
10:45 AM
Transformational Change
Terri Ross
11:00 AM
Fixed vs. Growth Mindset
Terri Ross
11:20 AM
What It Means to Sell in Aesthetics
Terri Ross
10:30 AM - 12:00 PM BUSINESS FINANCIAL TRACK
10:45 AM
P&L and Financial Reporting
Izhak Musli
12:00 PM - 12:50 PM LUNCH & LEARN
12:50 PM - 1:15 PM BREAK
1:15 PM - 3:15 PM AESTHETIC SALES TRACK
1:15 PM
Expert Phone Skills
Terri Ross
2:15 PM
Lead Management via the Website
Terri Ross
1:15 PM - 3:15 PM BUSINESS FINANCIAL TRACK
1:15 PM
Driving Performance: Mastering KPIs & Goals for Business Success
Izhak Musli
3:15 PM - 3:45 PM BREAK
3:45 PM - 5:30 PM GENERAL SESSION
3:45 PM
Accelerated Marketing in Aesthetics
Dr. Renato Saltz, Terri Ross, Izhak Musli
4:15 PM
9 Ways AI will Book you More Appointments & Boost Sales
Podium
4:30 PM
From Interest to Appointment: Building a Conversion-Focused MedSpa Marketing Engine
Growth99
4:45 PM
Marketing Panel
Dr. Renato Saltz, Growth99, Podium, Pinpoint Creative, Skinfluence Marketing
SAT APRIL 26, 2026
7:00 AM - 7:30 AM BREAKFAST
7:30 AM - 10:00 AM GENERAL SESSION
7:30 AM
Perfecting the Patient Consultations
Terri Ross
9:00 AM
Importance & Value of Developing Treatment Plans
Terri Ross
10:00 AM - 10:30 AM BREAK
10:30 AM - 12:30 PM AESTHETIC SALES TRACK
10:30 AM
Build Your Treatment Plan & Role Play Exercise
Terri Ross
11:15 AM
Objection Handling & Follow Up
Terri Ross
10:30 AM - 12:30 PM BUSINESS FINANCIAL TRACK
10:30 AM
Data-Driven Culture & Compensation
Izhak Musli
12:30 PM - 1:30 PM LUNCH & LEARN
1:15 PM - 1:45 PM BREAK
1:45 PM - 3:30 PM AESTHETIC SALES TRACK
1:45 PM
Social Media in your Practice
Terri Ross
1:45 PM - 3:30 PM BUSINESS FINANCIAL TRACK
1:45 PM
From Start to Sell – The Practice Acquisition Journey
Exploring the M&A Landscape: Navigating Opportunities & Challenges in a Dynamic Market
Dr. Renato Saltz
3:45 PM - 6:00 PM BREAK
3:45 PM - 5:30 PM GENERAL SESSION
3:45 PM
Owner to Owner Panel
Dr. Renato Saltz
4:30 PM
Harnessing Loyalty, Reviews, & Referrals for Business Growth
Izhak Musli
5:00 PM
Financial Insights to Strategic Execution
Izhak Musli
5:30 PM - 7:00 PM BREAK
7:00 PM - 9:30 PM DINNER & RECEPTION
SUN APRIL 27, 2025
7:30 AM - 8:00 AM BREAKFAST
7:30 AM - 10:00 AM GENERAL SESSION
8:30 AM - 11:30 AM WORKSHOP #1: MARKETING MASTERY FOR AESTHETIC BUSINESS OWNERS
8:30 AM - 11:30 AM WORKSHOP #2: WEIGHT LOSS REVOLUTION
8:30 AM - 11:30 AM WORKSHOP #3: VIP ROUNDTABLE
11:30 AM - 12:00 PM GENERAL SESSION
Why Attend the 4S Summit in LA
Sculpting Business Mastery in Aesthetics
The 4S Summit stands at the forefront of the aesthetics industry, offering an unparalleled opportunity to delve into the core pillars of business success: Strategy, Systems, Sales, and Skills.
This summit is not just an event; it’s a 2 1/2 day transformative journey for aesthetic professionals eager to elevate their practice to new heights.
LEARN THE BLUEPRINT TO INCREASE REVENUE BY 50%
Turbocharge your business growth
By unlocking 50-150% top-line growth in just 12 months by optimizing key processes in addition to learning what reports to run and how to interpret them as you may be missing out on opportunities right in front of you.
Mastering the art of selling
Learning how to master the art of consultation and how to ask the key questions that will appeal to the customer's emotions will increase your patient conversion rates and your revenue per hour. Learn how to be intentional vs. transactional.
Gain a competitive edge
By developing your “UVP” Unique Value Proposition which is “WHY’ clients choose you. How to build a comprehensive marketing strategy that targets your ideal audience, builds brand awareness, and generates endless leads for your business.
Master your finances
You will learn the most critical KPIs and industry benchmarks that will provide insights so you can make informed decisions and create a resilient business that is both flexible and adaptive.
Stay ahead of the competition
By developing a strong brand, differentiating yourself in the market, and adapting to changing trends and technologies.
Create Goals and a Forecast
With a flexible, results-driven guide that will help you understand what treatments and services yield the highest ROI, what your rooms should make per hour, and what the most critical KPIs are that will help you achieve your goals faster
VIEW THE DETAILED AGENDA FOR THE WEEKEND
APRIL 24 - 27, 2025 | Kimpton Hotel Palomar | Los Angeles
Limited Spots Remaining so Register Now
Kimpton Hotel Palomar Beverly Hills
STANDARD REGISTRATION
Two Learning Tracks to choose from:
Business Financial Track
Aesthetic Sales Track
Includes:
- Learning Track Workbook and Training Resources
- Access to specific learning track and general session.
- Swag Bag
Kimpton Hotel Palomar Beverly Hills
VIP Registration
Two Learning Tracks to choose from:
Business Financial Track
Aesthetic Sales Track
Includes:
- Registration includes access to either learning track throughout the conference
- VIP Dinner with 4S SUMMIT Founders Dr. Renato Saltz, Terri Ross and Izhak Musli for more intimate one-on-one time
- 30-Minute Strategy Call 30 days after the event to discuss new practice changes learned with one of the facilitators
- Preferred seating
- Learning Track Workbook and Training Resources
- Access to specific learning track and general session.
- Swag Bag
4S SUMMIT
DON'T JUST TAKE OUR WORD FOR IT
Dr. Johnny Franco - Austin Plastic Surgeon
how can you take care of patients if you can't run your practice more efficiently?
4S Summit is one of the few conferences that I know that actually teaches you how to enhance your overall practice.
Dr. Peter D. Geldner. MD - Board Certified Plastic Surgeon, Founder Of The Geldner Center Chicago
We're not the average practice. We're not the average person. We are those who wish to do excel.
When I was introduced to Terry and Izhak, I was really amazed and intrigued because they took a very blunt but a very comprehensive look at what makes a plastic surgery practice work.
3 EVENTS TO CHOOSE FROM IN 2025
So pack your bags, grab your laptop, bring your can-do attitude, and get ready to be inspired throughout this incredible day of no-nonsense learning. You’ll be so enthralled you won’t even notice the picturesque surroundings! Well, not until you venture out for the nightlife.
APRIL 24-27, 2025
Kimpton Hotel Palomar
Contact us to learn about Group discounts for you and your staff
JULY 10-13, 2025
Sheraton Grand Riverwalk
Early Bird Pricing for the 4S SUMMIT in Chicago ends on May 10, 2025
DECEMBER 4-7, 2025
Hilton Ft. Lauderdale Marina
Early Bird Pricing for the 4S SUMMIT in Fort Lauderdale ends on October 4, 2025
Important information
WHAT TO BRING
- Laptop – Owner/ Manager Track
- Financial statements- Balance Sheets & P&L – Owner/ Manager Track to Business Financial Track
- Practice’s Value Proposition Statement – Aesthetic Sales Track
DRESS CODE/SUGGESTED ATTIRE
Business Casual
PHOTOGRAPHY/VIDEOGRAPHY
Please do not record any of the sessions. If you are recording, you may be asked by our staff to stop recording.
REFUND POLICY
Registration is non-refundable after February 1st 2025. If you would like to make modifications to your attendees you can do so up to March 30th2025. After this time no modifications will be accepted, and no name changes to registration will be accepted onsite. Attendees are not able to make changes onsite to their track preference.
Kimpton Hotel Palomar Los Angeles - Beverly Hills
VENUE FOR 4S MEETING + HOTEL FOR ATTENDEES
Kimpton Hotel Palomar Los Angeles - Beverly Hills
10740 Wilshire Blvd, Los Angeles, CA 90024
CLOSEST AIRPORT
- Los Angeles International Airport (LAX) – 11 miles (15 minute drive)
SPECIAL RATES AVAILABLE FOR 4S ATTENDEES
We have a special Room Block discount set up at the hotel. Please use this link for your convenience in order to get the discounted pricing.
Official Practice Management Program
