THE 4S SUMMIT IS COMING TO LA IN:
EVENT ITINERARY
2 1/2 DAY WEEKEND WORKSHOP IN LOS ANGELES
The 4S Summit is not just an event; it’s a 2 1/2 day transformative journey for aesthetic professionals eager to elevate their practice to new heights.
FRI APRIL 25, 2025
7:00 AM - 7:30 AM BREAKFAST
7:30 AM - 10:00 AM GENERAL SESSION
START TIME
END TIME
SESSION
PRESENTER(S)
7:30 AM
7:50 AM
Our Story: Behind Our Why
Dr. Renato Saltz, Terri Ross, Izhak Musli
7:50 AM
8:20 AM
Aesthetics by the Numbers
Dr. Renato Saltz, Terri Ross, Izhak Musli
8:20 AM
8:40 AM
An Aesthetic Success Story
Dr. Renato Saltz, Terri Ross, Izhak Musli
8:40 AM
9:10 AM
Leadership & Culture
Terri Ross
9:10 AM
10:00 AM
Importance of Hiring the Right Team
Terri Ross
10:00 AM - 10:30 AM BREAK
10:30 AM - 12:00 PM AESTHETIC SALES TRACK
START TIME
END TIME
SESSION
PRESENTER(S)
10:45 AM
11:00 AM
Transformational Change
Terri Ross
11:00 AM
11:20 AM
Fixed vs. Growth Mindset
Terri Ross
11:20 AM
12:00 PM
What It Means to Sell in Aesthetics
Terri Ross
10:30 AM - 12:00 PM BUSINESS FINANCIAL TRACK
START TIME
END TIME
SESSION
PRESENTER(S)
10:45 AM
12:00 PM
P&L and Financial Reporting
Izhak Musli
12:00 PM - 12:50 PM LUNCH & LEARN
12:50 PM - 1:15 PM BREAK
1:15 PM - 3:15 PM AESTHETIC SALES TRACK
START TIME
END TIME
SESSION
PRESENTER(S)
1:15 PM
2:15 PM
Expert Phone Skills
Terri Ross
2:15 PM
3:15 PM
Lead Management via the Website
Terri Ross
1:15 PM - 3:15 PM BUSINESS FINANCIAL TRACK
START TIME
END TIME
SESSION
PRESENTER(S)
1:15 PM
3:15 PM
Driving Performance: Mastering KPIs & Goals for Business Success
Izhak Musli
3:15 PM - 3:45 PM BREAK
3:45 PM - 5:30 PM GENERAL SESSION
START TIME
END TIME
SESSION
PRESENTER(S)
3:45 PM
4:15 PM
Accelerated Marketing in Aesthetics
Dr. Renato Saltz, Terri Ross, Izhak Musli
4:15 PM
4:30 PM
9 Ways AI will Book you More Appointments & Boost Sales
Podium
4:30 PM
4:45 PM
From Interest to Appointment: Building a Conversion-Focused MedSpa Marketing Engine
Growth99
4:45 PM
5:30 PM
Marketing Panel
Dr. Renato Saltz, Growth99, Podium, Pinpoint Creative, Skinfluence Marketing
SAT APRIL 26, 2026
7:00 AM - 7:30 AM BREAKFAST
7:30 AM - 10:00 AM GENERAL SESSION
START TIME
END TIME
SESSION
PRESENTER(S)
7:30 AM
9:00 AM
Perfecting the Patient Consultations
Terri Ross
9:00 AM
10:00 AM
Importance & Value of Developing Treatment Plans
Terri Ross
10:00 AM - 10:30 AM BREAK
10:30 AM - 12:30 PM AESTHETIC SALES TRACK
START TIME
END TIME
SESSION
PRESENTER(S)
10:30 AM
11:15 AM
Build Your Treatment Plan & Role Play Exercise
Terri Ross
11:15 AM
12:15 PM
Objection Handling & Follow Up
Terri Ross
10:30 AM - 12:30 PM BUSINESS FINANCIAL TRACK
START TIME
END TIME
SESSION
PRESENTER(S)
10:30 AM
12:15 PM
Data-Driven Culture & Compensation
Izhak Musli
12:30 PM - 1:30 PM LUNCH & LEARN
1:15 PM - 1:45 PM BREAK
1:45 PM - 3:30 PM AESTHETIC SALES TRACK
START TIME
END TIME
SESSION
PRESENTER(S)
1:45 PM
3:30 PM
Social Media in your Practice
Terri Ross
1:45 PM - 3:30 PM BUSINESS FINANCIAL TRACK
START TIME
END TIME
SESSION
PRESENTER(S)
1:45 PM
3:30 PM
From Start to Sell – The Practice Acquisition Journey
Exploring the M&A Landscape: Navigating Opportunities & Challenges in a Dynamic Market
Dr. Renato Saltz
3:45 PM - 6:00 PM BREAK
3:45 PM - 5:30 PM GENERAL SESSION
START TIME
END TIME
SESSION
PRESENTER(S)
3:45 PM
4:30 PM
Owner to Owner Panel
Dr. Renato Saltz
4:30 PM
5:00 PM
Harnessing Loyalty, Reviews, & Referrals for Business Growth
Izhak Musli
5:00 PM
5:30 PM
Financial Insights to Strategic Execution
Izhak Musli
5:30 PM - 7:00 PM BREAK
7:00 PM - 9:30 PM DINNER & RECEPTION
SUN APRIL 27, 2025
7:30 AM - 8:00 AM BREAKFAST
7:30 AM - 10:00 AM GENERAL SESSION
8:30 AM - 11:30 AM WORKSHOP #1: MARKETING MASTERY FOR AESTHETIC BUSINESS OWNERS
8:30 AM - 11:30 AM WORKSHOP #2: WEIGHT LOSS REVOLUTION
8:30 AM - 11:30 AM WORKSHOP #3: VIP ROUNDTABLE
11:30 AM - 12:00 PM GENERAL SESSION
Why Attend the 4S Summit in LA
Sculpting Business Mastery in Aesthetics
The 4S Summit stands at the forefront of the aesthetics industry, offering an unparalleled opportunity to delve into the core pillars of business success: Strategy, Systems, Sales, and Skills.
This summit is not just an event; it’s a 2 1/2 day transformative journey for aesthetic professionals eager to elevate their practice to new heights.
LEARN THE BLUEPRINT TO INCREASE REVENUE BY 50%
VIEW THE DETAILED AGENDA FOR THE WEEKEND
Discover the pillars of success in medical aesthetics at the 4S Aesthetic Summit. Unveil Key Strategy, Systems, Sales, and Skills to elevate your aesthetic practice to new heights.
4S Summit is one of the few conferences that I know that actually teaches you how to enhance your overall practice.
When I was introduced to Terry and Izhak, I was really amazed and intrigued because they took a very blunt but a very comprehensive look at what makes a plastic surgery practice work.
3 EVENTS TO CHOOSE FROM IN 2025
So pack your bags, grab your laptop, bring your can-do attitude, and get ready to be inspired throughout this incredible day of no-nonsense learning. You’ll be so enthralled you won’t even notice the picturesque surroundings! Well, not until you venture out for the nightlife.
Important information
WHAT TO BRING
- Laptop – Owner/ Manager Track
- Financial statements- Balance Sheets & P&L – Owner/ Manager Track to Business Financial Track
- Practice’s Value Proposition Statement – Aesthetic Sales Track
DRESS CODE/SUGGESTED ATTIRE
Business Casual
PHOTOGRAPHY/VIDEOGRAPHY
Please do not record any of the sessions. If you are recording, you may be asked by our staff to stop recording.
REFUND POLICY
Registration is non-refundable after February 1st 2025. If you would like to make modifications to your attendees you can do so up to March 30th2025. After this time no modifications will be accepted, and no name changes to registration will be accepted onsite. Attendees are not able to make changes onsite to their track preference.
Kimpton Hotel Palomar Los Angeles - Beverly Hills
VENUE FOR 4S MEETING + HOTEL FOR ATTENDEES
Kimpton Hotel Palomar Los Angeles - Beverly Hills
10740 Wilshire Blvd, Los Angeles, CA 90024
CLOSEST AIRPORT
- Los Angeles International Airport (LAX) – 11 miles (15 minute drive)
SPECIAL RATES AVAILABLE FOR 4S ATTENDEES
We have a special Room Block discount set up at the hotel. Please use this link for your convenience in order to get the discounted pricing.
Official Practice Management Program
