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Master the business of aesthetics

Stop Guessing.
Start Growing.

Attention Aesthetic Practice Owners: Join industry icons Terri Ross, Dr. Renato Saltz and Izhak Musli for the 4S Summit, a weekend workshop unlike any other conference. No theory, no boring presentations…just 2½ days of hands-on learning from the experts.

Your exclusive Kansas City discount is revealed on the next page.

Increase revenue & profitability

Empower your team to convert consultations

Understand your financials & KPIs

Boost patient lifetime value & retention

The Problem

The best clinician in the room is running the least efficient business in it.

Medical school made you exceptional at the work. It never taught you to price a consult, read a P&L, or turn a fully booked calendar into actual profit. So you work harder every year and wonder where the money went.

What most owners do

Keep figuring it out alone

  • Guess what might work, and pay for the trial and error out of your own margin.
  • Search the internet for answers the top 1% deliberately gatekeep.
  • Stay exactly as busy as you are now, and hope next year is different.
  • Watch the practice down the street pull ahead, and never find out why.
What 600 owners did instead

One weekend at the 4S Summit

  • Skip the guesswork. Get direct advice specific to your practice and your numbers.
  • Get the exact frameworks the top players use, from the people who built them.
  • Leave with a written plan, not a notebook of inspiration.
  • Over 600 owners have already run the blueprint and gone home with a plan.
Before & After 4S

Doing nothing will cost you.

Standing still feels like the safe decision because it costs nothing today. It doesn’t. It costs you the widening space between the practice you have and the one you could be running by this time next year.

Before 4S After 4S The cost of doing nothing Busy. Flat. Guessing. Same revenue three years running. Working harder just to stay level. 4S Summit One Weekend Do nothing, and this is the line you stay on S1 Strategy S2 Systems S3 Sales S4 Skills A practice that pays you. 50–150% top-line growth in 12 months.
Hover or tap each S
In Their Words

“I wish I had come sooner.”

The most common thing we hear from owners afterwards.

Johnny Franco, MD 1:02

How can you take care of your patients if you cannot run your practice more efficiently?

Johnny Franco, MDBoard-Certified Plastic Surgeon · Austin, TX
Dr. Urmen Desai

The 4S Summit is unlike any other conference. It’s opened my eyes to things I never considered before.

Dr. Urmen DesaiDesai Plastic Surgery of Beverly Hills
Ericka Lamourt 0:58

Nothing compares to the 4S Summit. I learned about numbers, KPIs, revenue, profitability and more.

Ericka LamourtFounder, Joia Skin
Dr. Samuel Salcedo

This is an opportunity to get that mini-MBA in aesthetics.

Dr. Samuel SalcedoThe Plastics Doc · Corona, CA
Lori Carter

The information I have gotten so far has been invaluable. So much, in such a short amount of time.

Lori CarterSt. Johns Aesthetics
Timothy Palek 1:45

I recommend the 4S Summit to everyone: practice owners, managers, and staff.

Timothy PalekGlo Esthetics
Who It’s For · Owners & Their Teams

Know your role. Then master it.

The 4S Summit boasts two separate learning tracks tailored to the skillsets of your team: owners break out into financials, KPIs and strategy, while your team breaks out into sales skills, consultations and conversion. Nobody sits through a session built for someone else.

Solo injector
You are the product, and the practice stops when you do. You leave with pricing and a plan to make money when you are not in the room.
Med spa owner
Busy, booked, and margin is still thin. You leave knowing which treatments actually make you money and which ones you are quietly subsidising.
Plastic surgery practice
High ticket, long consults, inconsistent close rate. You leave with a consult system your coordinator can run without you.
New practice
Under two years in, everything is a guess. You leave with the KPIs to track from day one, before bad habits become permanent.
Multi-location
One site prints money, the other does not, and nobody can tell you why. You leave with benchmarks and an operating model that scales past you.
Plateaued
Same revenue three years running, working harder every year. You leave knowing exactly where the ceiling is and what is holding it there.

This is not a one-size-fits-all event.

Our experts help you hone in on what you do better than anyone else, and then teach you the paths to get there. You are measured against national benchmarks, so you leave knowing where your practice actually sits, not where you assume it does.

Terri Ross invites you to the 4S Summit 1:14
Your Invitation
Terri Ross invites you to the 4S Summit
Terri Ross
Co-Founder, 4S Summit
The Question Everyone Asks

“Fine. But how does this help MY practice?”

Every other event sends you home with a binder and good intentions. Not this one. You bring your own numbers and spend two and a half days rebuilding your actual practice, live, with the people who have already built theirs. We work through it in four parts, in the order that matters: Strategy, Systems, Sales, and Skills.

What You Physically Leave With

Not another notebook. An actionable blueprint.

Inspiration wears off on the flight home. Documents do not. You leave with the game plan, filled in with your own numbers.

01

Your P&L, rebuilt

The financial framework applied to your own practice, with the lines you have never looked at surfaced and explained.

02

Your KPI set

The metrics that actually predict growth, benchmarked against national data, so you know where you sit rather than where you assume you sit.

03

Your consult script

The question sequence that reaches real motivation, rehearsed live and corrected on the spot.

04

Your pricing model

Treatment-by-treatment ROI. Which procedures make you money and which ones you are quietly subsidising.

05

Your 12-month plan

Written, dated, and owned by a specific person on your team. Not a to-do list.

06

The room itself

Direct access to the faculty and to 100+ owners solving the same problems, for the whole weekend.

Program Itinerary

The blueprint for successful growth in 2026 and beyond.

Two and a half days, built to a rhythm: full-room general sessions to set the strategy, then split breakout tracks so owners and their teams each work on what actually applies to them.

Foundations, Mindset & Momentum

Morning · General Session8:00 AM – 12:00 PM
  • Our Story: Behind Our Why
  • State of the Aesthetic Industry
  • Fixed vs. Growth Mindset
  • From Comfort Zone to Aesthetic Success
  • Transformational Change
  • Data-Driven Culture & Compensation
Lunch & Learn12:00 – 1:00 PM
  • Stop Overpaying Your Taxes & Protect Your Wealth
Afternoon · General Session1:30 – 6:00 PM
  • What It Means to Sell in Aesthetics
  • The AI Advantage: Work Smarter, Convert Faster
  • Harnessing Loyalty, Reviews & Referrals
  • Beyond SEO: How AI Is Reshaping Search Visibility
  • What Your Financing Is Really Costing You
  • Redefining Your Brand Through the Practice Journey

Consultation, Sales & Financial Mastery

Morning · General Session8:30 – 10:30 AM
  • Beyond the Single Treatment: Advanced Combination Approaches
  • Perfecting the Patient Consultation
  • Importance & Value of Developing Treatment Plans
Breakout Tracks · Morning11:00 AM – 12:30 PM
Sales Track
  • Expert Phone Skills
  • Lead Management via the Website
  • AI + Automations in Aesthetics
Financial Track
  • P&L & Financial Reporting
Breakout Tracks · Afternoon1:30 – 3:30 PM
Sales Track
  • Objection Handling & Follow-Up
  • Role Play: Phone Skills & Objection Handling
Financial Track
  • KPIs & Data Processes
  • There’s No Zillow for Aesthetic Practices
  • Panel: Exit Strategies
Afternoon · General Session4:00 – 5:30 PM
  • Owner-to-Owner Panel: Real Operational Challenges
  • Owners Q&A + Closing of the Day
Evening · Celebration7:00 – 9:30 PM
Dinner & Reception
Cocktails, dinner and networking

Strategy, Execution & the Future

Morning · General Session8:30 – 10:00 AM
  • Goals & Accountability
  • The Fortune Is in the Follow-Up
  • Strategic Execution
Closing · General Session10:30 AM – 12:00 PM
  • AI in Action: Efficiency, Engagement & Earnings
  • Final Remarks & Attendee Q&A
  • Tech Essentials in Your Practice
Built By Operators, Not Theorists

Three founders who actually did it.

This curriculum was not assembled by a conference company that rented some speakers. It was built by the three people teaching it: a sales leader who launched the products you inject, a strategist who rebuilds P&Ls, and a board-certified plastic surgeon who has run the practice you are running.

Terri Ross

Terri Ross

S3 · Sales & Consultation

Former medical device Sales Director. Helped bring Restylane, Dysport and CoolSculpting to market in North America. Now one of the most sought-after practice consultants in medical aesthetics.

Izhak Musli

Izhak Musli

S1 & S2 · Strategy & Systems

Practice growth strategist. Rebuilds the P&L, exposes the procedures you are quietly underpricing, and lays out the financial architecture for scale. His slide reads “all others must bring data.”

Dr. Renato Saltz, MD, FACS

Dr. Renato Saltz, MD, FACS

S4 · Board-Certified Plastic Surgeon

Internationally recognised plastic surgeon and key opinion leader. He co-founded this programme because he lived the contradiction himself: being an exceptional surgeon and running an exceptional business are two different skills, and nobody teaches the second one.

The brands that build this industry are in the room with you
Galderma Merz Sofwave SkinBetter Fotona Symplast Nextech Phorest Boulevard GlossGenius Podium Influx Dermapen MyAdvice
Free ROI Calculator

Put a number on it.

You are already spending money on doing nothing. You just have never seen the invoice.

You are already spending money on doing nothing. You just have never seen the invoice.

$ Type here

Illustrative only, based on the 50–150% top-line growth range our alumni work toward in 12 months. It is not a promise, and we will not pretend it is. Move the number and see the shape of the decision.

If nothing changes, next year $1,200,000
At the low end of the range (+50%) $1,800,000
The cost of doing nothing, year one
$600,000

That is what standing still is quietly charging you, against a $1,797 seat. Your call.

The Kansas City Deadline That Comes First

The room block closes September 2.

Before the event, before anything else, the hotel block goes back to the Marriott. After that you are paying rack rate in Kansas City on a conference weekend. Book the seat, then book the room.

Kansas City · Sept 25–27

KC Marriott Country Club Plaza

$179 / night
Block closes Wednesday, September 2, 2026
Book KC Room Block
Before You Commit

The questions owners actually ask.

My practice is different. Will this actually apply to me?

Yes, and that is the point. This is not a one-size-fits-all event. You bring your own numbers and work on your own practice for two and a half days. Our faculty help you identify what you already do better than anyone else, then build the plan around that. You are benchmarked against national data, so you leave knowing where your practice actually sits rather than where you assume it does. Solo injectors, med spas, plastic surgery practices, multi-location groups and brand-new owners have all run this blueprint.

I cannot afford three days out of the practice.

Nor should you have to. The 4S Summit runs Friday to Sunday. That is one clinic day, not three. Fly in Thursday evening or Friday morning, home Sunday night, and be back in your operating schedule on Monday. We built it on a weekend precisely because the downtime, not the ticket, is what this really costs a working owner.

Is my seat transferable?

Yes. You can transfer your registration to a colleague at no charge up to 14 days before the event. Email us the new attendee’s details and we reissue the credentials.

Is there a virtual option or a recording?

No. Two and a half days, in the room, or not at all. The value is in the working sessions and the people beside you, and neither survives a livestream.

Do I have to name everyone when I buy multiple seats?

No. Buy the seats now, assign names later. We send a link to add attendee details once your registration is confirmed. Do not let a scheduling conversation cost you the early rate.

Who is allowed in the room?

Aesthetic practice owners, physicians, and the managers who run the business, and nobody else. All content and training materials are proprietary. We vet every registration. If you are an industry member who sells services to aesthetic practices, contact us for prior approval first, otherwise your registration will be declined and your payment returned. That policy exists so the person sitting next to you is a peer, not a vendor working the room.

Is there early bird pricing for Kansas City?

No. Early bird pricing applies to the Miami summit in December only. Kansas City is priced at the standard rate of $1,797 per seat. Team pricing (two or four seats) is available for both events and is the cheapest way into either room.

Can you invoice my practice?

For teams of five or more, or where your practice requires an invoice or PO, contact us directly and we will arrange it.

Not ready to commit today?

Get the full Kansas City agenda and the hotel room-block deadline sent to your inbox. No calls, no pressure. If it is not right for your practice, you will know in two minutes.

The Decision

The owners who attended are already running differently.

They have new consultation systems, restructured pricing, and teams that convert without being pushed. They are your competition, and they have a head start.

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Questions? info@theaestheticsuccess.com  ·  +1 (801) 201-0669

$1,597
Early rate · ends soon
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