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The 4S Summit blog

Playbooks, checklists, and the occasional hard truth for aesthetic practice owners who want to run a real business.

Jul 1, 2026

Mid-Year Practice Audit Checklist

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Feb 26, 2024

The Importance of Treatment Plans and Why they Matter! 

Shifting “Upselling” to “Upping-Results” I have taught my sales training course to thousands of plastic surgery and medical a…

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Feb 26, 2024

Marketing Your Practice

There is an analogy about marketing sometimes being like throwing spaghetti against the wall to see what sticks. We don’t wan…

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Feb 26, 2024

Building a Marketing Program

As the number of new medical aesthetic offices is steadily increasing, it is essential that you build and sustain an effectiv…

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Feb 3, 2024

The Key to Succeeding in Business: Systems and Knowing Your Numbers!

Mastering Metrics: Transform Your Medical Practice with Data-Driven Insights. Learn how analyzing critical KPIs can drive eff…

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Feb 3, 2024

Launching a Medical Aesthetic Office: Key Factors to Consider

Starting a medical aesthetic office requires considering market traits, population, competition, resources, and personal moti…

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Feb 3, 2024

Benchmarking: A Key Practice Management Solution

Terri Ross reveals the key to success in medical aesthetics: benchmarking. Learn why it’s crucial and where to access v…

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Feb 3, 2024

Critical Financial Numbers You Must Know

Maximize profitability in your medical office by understanding the crucial financial metrics. Terri’s expertise reveals…

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Feb 3, 2024

How To Stand Out in The World of Medical Aesthetic Offices

Discover the winning formula for medical aesthetic success with Terri. Learn to excel in staff training, marketing, tech, and…

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Jan 28, 2024

Build a Strategic Retail Program.

Strengthen your sales program, boost patient satisfaction, and increase profitability with successful retail product integrat…

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Two Rooms Left In 2026

Nothing changes if nothing changes.

Kansas City in September. Miami in December. Bring your own numbers and leave with a plan you can run Monday morning.

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